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Yamaguchi Asahi Broadcasting is the third commercial television broadcaster in Yamaguchi Prefecture. it was founded in 1992, and started broadcasting in 1993. On October 1, 2006, yab started broadcasting digital terrestrial television.
TV Asahi and Asahi Shimbun are the top shareholders of yab. Tokuyama Corporation is the third largest shareholder of yab. In 2023, yab unveiled a special brand for its 30th anniversary.