Misplaced Pages

WGUS-FM

New Ellenton, South Carolina
Broadcast area	Augusta, Georgia
Frequency	102.7 MHz
Branding	Sunny 102.7
Programming
Format	Soft adult contemporary
Ownership
Owner	Beasley Broadcast Group, Inc. (Beasley Media Group Licenses, LLC)
Sister stations	WDRR, WHHD, WCHZ-FM, WKXC-FM, WGAC, WGAC-FM
History
First air date	1990 (as WAJY)
Former call signs	WAJY (1990–2004) WGOR (2004–2006)
Call sign meaning	AuGUSta
Technical information
Licensing authority	FCC
Facility ID	25467
Class	A
ERP	4,300 watts
HAAT	118 meters (387 ft)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	sunny1027.com

WGUS-FM 102.7 is a soft adult contemporary radio station licensed to New Ellenton, South Carolina, but is part of the Augusta, Georgia radio market. The station is licensed by the FCC to broadcast on 102.7 FM with an ERP of 4.3 kW. Its studios are located just two blocks from the Augusta-Richmond County border in unincorporated Columbia County, Georgia and the transmitter is east of Aiken, South Carolina.

History

102.7 signed on in 1990 as WAJY with an adult standards format as "Joy 102.7". In 2004, it became Contemporary Christian under the Joy 102.7 moniker for a brief time before being sold to Beasley Broadcasting, who moved WGOR's oldies format from 93.9 FM to 102.7 FM in October 2004, becoming "Oldies 102.7".

On October 27, 2006 WGOR-FM switched to Christmas music for the season as "Santa 102.7." The station changed formats on December 26 of that year, revealing its southern gospel format under the WGUS-FM call letters.

This was not the first time that the WGUS-FM call letters were used in the Augusta market. Before the 1990s, the WGUS-FM call letters were on 102.3 FM (now WIBL).

The station is owned by the Beasley Broadcast Group, Inc., through licensee Beasley Media Group, LLC.

On August 28, 2020, WGUS-FM changed their format from southern gospel to soft AC, branded as "Sunny 102.7".

See also

• Media in Augusta, Georgia

References

1. "Facility Technical Data for WGUS-FM". Licensing and Management System. Federal Communications Commission.
2. Sunny 102.7 Launches in Augusts Radioinsight - August 28, 2020

External links

• WGUS-FM — official website
• Facility details for Facility ID 25467 (WGUS-FM) in the FCC Licensing and Management System
• WGUS-FM in Nielsen Audio's FM station database

33°30′50″N 81°38′02″W / 33.514°N 81.634°W / 33.514; -81.634

• Radio stations in South Carolina
• Radio stations established in 1989
• Beasley Broadcast Group radio stations
• Soft adult contemporary radio stations in the United States