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A trade advertisement is an advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.
The United States Federal Trade Commission states that, "Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based."
References
- "AD Dictionary". independency.wordpress.com.
- "Why Promotional Products?". www.encorepromos.net. 2019-07-01. Retrieved 2019-08-17.
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