| Company type | Private company |
|---|---|
| Industry | Apparel |
| Founded | 2012 |
| Founder | Omotoso Oluwabukunmi |
| Headquarters | Ikeja, Lagos State, Nigeria |
| Number of locations | 2 Stores, (Lekki and Ikeja, Lagos) |
| Area served | Nigeria |
| Products | Clothing |
| Number of employees | 30+ |
| Parent | tWIF |
| Website | https://twif.com.ng/ |
TWIF Clothing stylized as tWIF Clothing is a Nigerian clothing brand and one of Africa's leading clothing brands that specialises in bespoke and ready to wear apparel for celebrities, businesses and other organizations, as well as clothing products such as shirts, suits, native attire, and pants.
History
tWIF Clothing was launched in September 2012 by Omotoso Oluwabukunmi while studying economics at Babcock University, Ogun State, tWIF is an acronym for THE WAY IT FITS.The company has two branch locations across the country and has more than 30 employees. tWIF clothing started gaining recognition in 2015, and was listed among the top 5 Emerging Nigerian Fashion/Clothing Brands to Look out for in 2015 by a Nigerian newspaper Dailytimes. On July 4, 2020, tWIF Clothing made online Runway Debut and unveiled its collection titled Deluxè by tWIF. They got nationwide recognition in the fashion industry when Mike Edward's outfit won best-dressed at the 2020 Africa Magic Viewers' Choice Awards with tWIF apparel. On March 3, 2020, tWIF Clothing made a Custom-made blazer and pants in ivory damask with cowries for Davido in his music video titled 1 mili, which became the internet sensation and was featured in Pitchfork. tWIF Clothing has also created the outfits and styles for the television series Battleground, Zlatan’s Bolanle music video; and a web series, Skinny Girl in Transit and as well styled a couple of African celebrities including 2Baba, Lasisi Elenu, Peruzzi, Joseph Yobo, Mawuli Gavor, Diamond Platinum, Falz, Timini Egbuson and Kunle Remi. In 2023 tWIF Clothing won a national outstanding leadership award from the Southern Youth Assembly Of Nigeria (SYAN).
References
- "Style 2021: Nigerian Brands To Look Out For (1)". independent. 16 January 2021. Retrieved 2 June 2023.
- "15 most popular Nigerian clothing/fashion brands in 2022". dailytimes. 10 December 2022. Retrieved 2 June 2023.
- "tWIF Clothing, Yomi Casual, Others Top Africa's Clothing Brands For Entertainers". leadership. 8 August 2021. Retrieved 2 June 2023.
- "Why TWIF Quintessential Collection Is For 'Sabi Men". Independent. 6 August 2022. Retrieved 2 June 2023.
- "Top 5 Nigeria's Widely Recognized Fashion/Clothing Brands In 2020". independent. 15 March 2023. Retrieved 2 June 2023.
- "Helping people look good makes me happy –Omotoso". punch. 19 July 2020. Retrieved 2 June 2023.
- "Omotoso Oluwabukunmi's TWIF Clothing Line Wardrobe Davido's Musical Video". thisday. 1 May 2020. Retrieved 2 June 2023.
- "10 Remarkable Facts You Didn't Know About tWIF Clothing". telegraph. 10 December 2022. Retrieved 2 June 2023.
- "5 Emerging Nigerian fashion/clothing brands to look out for in 2015". dailytimes. 31 March 2015. Retrieved 2 June 2023.
- "Deluxe By tWIF Makes Online Runway Debut". independent. 4 July 2020. Retrieved 2 June 2023.
- "The "Deluxe" Collection By tWIF is For Every Classic Man". Bellanaja. 1 July 2021. Retrieved 2 June 2023.
- "Mike Edwards wins the 2020 AMVCA for best dressed wearing tWIF Clothing". guardian. 15 March 2020. Retrieved 2 June 2023.
- "Mike Edwards wins the 2020 AMVCA for best dressed wearing tWIF Clothing". tribuneonline. 1 June 2021. Retrieved 2 June 2023.
- "tWIF clothing styles Davido's customised cowrie jacket in '1 Milli' video". sunnewsonline. 8 March 2020. Retrieved 2 June 2023.
- "Davido's custom cowrie jacket from tWIF Clothing appeared on Pitchfork". thisday. 8 August 2020. Retrieved 2 June 2023.
- "10 African celebrities that have rocked TWIF Clothing brand". guardian. 8 August 2021. Retrieved 2 June 2023.
- "TWIF Clothing gets National leadership awards". thenation. 28 February 2023. Retrieved 2 June 2023.