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| Product type | Puffed corn snack |
|---|---|
| Owner | Štark |
| Country | Serbia |
| Introduced | 11 October 1972; 52 years ago (1972-10-11) |
| Markets | Worldwide, primarily in Ex-Yugoslav countries |
| Tagline | Gladni zabave en: Hungry for entertainment |
| Website | https://smoki.rs/ |
Smoki (Serbian Cyrillic: Смоки) is a well-known puffed corn snack from Serbia, brought to the market by Soko Štark from Zemun in 1972 as the first of its kind in Southeast Europe. It is made of puffed cornmeal grits and flavoured with peanuts and salt. Similar foods in other countries are Bamba in Israel and Erdnussflips in Germany and Austria.
Its popularity (specifically throughout the former Yugoslavia) is such that the name Smoki has become synonymous with any puffed corn snack (also known in these countries as flips).
In September 2006, chocolate-covered Smoki were released, known as Čoko Smoki with the tagline of Happy End with new flavours of orange and caramel. In 2023, Štark has released a version of Smoki that has chocolate or peanut butter filling inside, called Smoki Wow.
See also
References
- ^ Smoki at Superbrands.rs
- Smoki Istorija at the Smoki official site
- "Smoki WOW". From the official website. Retrieved 2024-07-14.
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