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Ollusion
Studio album by Omarion
Released	January 12, 2010 (2010-01-12)
Length	38:08
Label	StarrWorld MusicWorks
Producer	253 Battle Roy Detail Marques Houston King Solomon Logan MaddScientist Naruto's Melody's Song Dynasty
Omarion chronology
Face Off (2007) Ollusion (2010) Sex Playlist (2014)
Singles from Ollusion
"I Get It In" Released: November 24, 2009 "Speedin'" Released: January 12, 2010 "Last Night (Kinkos)" Released: May 11, 2010

Ollusion is the third studio album by American R&B singer Omarion. It was released on January 12, 2010, by MusicWorks and his own label StarrWorld Entertainment through EMI Label Services. The album sold 21,200 copies its first week of sales.

Background

In early 2009, after two albums releases with Sony Urban Music, Omarion asked for a release from Epic Records. Timbaland was originally set to produce and release his next project under his Interscope Records-distributed Mosley Music Group, but hardly found any time to get involved in the creative process. In mid August, he was announced to have joined the roster of rapper Lil Wayne's record label Young Money Entertainment. After rumors surfaced that he was dropped for leaking the song "I Get It In" later that week, it was proven to be false as an interview with Lil Wayne who stated that it was "just business," and that Omarion himself had asked for the release. He ultimately released Ollusion on his own imprint, StarrWorld Entertainment, having striked a new deal with EMI by late September 2009.

Promotion

"I Get It In" featuring rapper Gucci Mane, was released as the lead single from Ollusion on November 24, 2009. The song was co-written by American singer-songwriter Tank, in collaboration with Omarion and J. Valentine, and produced under their production moniker Song Dynasty. Intitially recorded with Lil Wayne, it was re-recorded and released featuring Gucci Mane after Ormarion had left Wayne's record label Young Money Entertainment. "I Get It In" peaked at number 83 on the US Billboard Hot 100 chart, and number 20 on the US Hot R&B/Hip-Hop Songs chart. Original version of the song peaked at number 89 on the US Billboard Hot 100 chart.

"Speedin'" was released January 12, 2010 as Ollusion's second single. The midtempo song was written by Omarion and Derek "D.C." Clark, Michael "M.I." Cole, Emmanuel "Peanut" Frayer and Chris "Breez" Fuller of 253, while production was also helmed by the four-person production team. The song debuted at number 73 on the US Hot R&B/Hip-Hop Songs and number 5 on the US Bubbling Under Hot 100 Singles. "Last Night (Kinkos)", produced Detail, was released May 11, 2010 as Ollusion' third and final single. It debuted at number 88 on the US Hot R&B/Hip-Hop Songs. The song's official remix features West Coast rapper Snoop Dogg.

Critical reception

Professional ratings

Aggregate scores
Source	Rating
Metacritic	71/100
Review scores
Source	Rating
AllMusic
Billboard

Ollusion received generally positive reviews from contemporary music critics. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album received an average score of 71, which indicates "generally favorable reviews," based on 4 reviews. Allmusic's editor Andy Kellman found it "Almost all of these beats would be classified as snapping, slapping, or smacking before banging, flecked with details yet simultaneously somewhat half-assed-sounding. Given the number of partially detached vocals, filled with android-in-heat impersonations, clipped-phrase drop-ins, and messing around, it's as if Omarion wanted to make a concerted attempt to downplay his vocal ability, which only adds to the album's weird, teasing charm."

Monica Herrera of Billboard magazine wrote that the album "the set come off more like a bid for street cred than maturation. Lyrics full of hip-hop bravado over dirty, and distortion-heavy beats. But when Omarion reaches for the high notes, he shines like a seasoned star." Kyle Jarmon from Parlé magazine remarked that Ollusion "that offers a decisive mix of upbeat club bangers and tailored chill ballads that complement the former B2K vocalist’s modern sound." He found that the album "comes off as a more developed project than that of previous efforts. Each of the songs does invite a sense that Omarion is trying to be a cut above the rest, but they contrive a safe appeal, making it less noteworthy than 21 or O." Jon Caramanica of The New York Times wrote that "clunky lyrics are everywhere, undoing some of the progress Omarion has made. The otherwise lovely "Speedin'," Omarion's most convincing song here."

Commercial performance

Ollusion debuted at number 19 on the US Billboard 200 and number seven on the US Billboard Top R&B/Hip-Hop Albums chart, with first-week sales of 19,300 copies in the United States, far below his previous solo album 21, which had also debuted at number one with 188,000 copies. By May 2012, Ollusion had sold 78,000 copies in the United States, according to Nielsen Soundscan.

Track listing

Notes

• denotes co-producer(s)

Personnel

Credits for Ollusion adapted from Allmusic.

• 253 Music, Inc. – producer, background vocals
• Elvis Aponte – engineer, mixing
• Ayeesha – hair stylist
• Lonny Bereal – producer
• Claudio Cueni – engineer, mixing, producer
• Eric Eylands – assistant engineer
• Drum Up – producer
• Noel "Detail" Fisher – engineer, mixing, producer
• Brian "Big Bass" Gardner – mastering
• Gucci Mane – featured artist
• Marques Houston – featured artist, primary artist, producer
• Naima Jamal – make-up
• Harvey Mason, Jr. – mixing
• Naruto's Melodys – producer
• Omarion – creative director, executive producer, primary artist
• Jay Rock – featured artist
• Battle Roy – musician, producer
• Nicki Saglimbeni – photography
• Chris Stokes – A&R, creative director, executive producer
• J. Valentine – engineer
• Eric Weaver – assistant engineer

Charts

References

1. ^ Herrera, Monica (November 23, 2009). "Omarion Says Michael Jackson Inspired His Growth On 'Ollusion'". Billboard. Retrieved January 15, 2025.
2. ^ Reid, Shaheem (August 20, 2009). "Omarion Parts Ways With Young Money | News". MTV News. Archived from the original on June 5, 2011. Retrieved March 4, 2012 – via VH1.com.
3. "Video: Lil Wayne Speaking On Omarion Leaving Young Money!". WorldStarHipHop. October 14, 2009. Retrieved March 4, 2012.
4. "Video: Omarion On Why He Didn't Sign With Lil Wayne's Record Label "Young Money'!". WorldStarHipHop. October 7, 2009. Retrieved March 4, 2012.
5. ^ "Ollusion: Reviews, Ratings, Credits and More at Metacritic". Metacritic. Retrieved November 23, 2012.
6. ^ Kellman, Andy. "Review: Ollusion". Allmusic. Retrieved November 23, 2012.
7. ^ Herrera, Monica (February 12, 2010). "Review: Omarion, Ollusion". Billboard. Retrieved November 23, 2012.
8. Jarmon, Kyle (January 11, 2010). "Omarion 'Ollusion' – Our Album Review". Parlé'. Retrieved January 15, 2025.
9. Caramanica, Jon (January 10, 2010). "Critics' Choice – New CDs". The New York Times. Retrieved November 23, 2012.
10. Jacobs, Allen (January 20, 2010). "Hip Hop Album Sales: The Week Ending 1/17/2010". HipHopDX. Retrieved October 6, 2012.
11. Nero, Mark Edward (January 3, 2007). "Omarion's 21 Debuts at No. 1". About.com. Archived from the original on June 11, 2011.
12. "Rick Ross Has 'Clinical Direction' To New Signings, Says Def Jam President – The Juice". Billboard. May 4, 2012. Retrieved October 6, 2011.
13. Track list credits from Ollusion.
14. Ollusion's personnel credits
15. "Omarion Chart History (Billboard 200)". Billboard. Retrieved May 9, 2015.
16. "Omarion Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved May 9, 2015.
17. "Omarion Chart History (Independent Albums)". Billboard. Retrieved May 9, 2015.
18. "Year-End Charts: R&B/Hip-Hop Albums - 2010". Billboard. Prometheus Global Media. Retrieved May 9, 2015.
19. "Year-End Charts: Independent Albums - 2010". Billboard. Prometheus Global Media. Retrieved May 9, 2015.

• 2010 albums
• Omarion albums
• Albums produced by T-Pain
• Albums produced by the Neptunes