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Max von Zedtwitz
Max von Zedtwitz
Born	Switzerland
Education	MSc (Computer Science) MBA (Technology Management) PhD (Management)
Alma mater	ETH Zurich University of St. Gallen
Occupation(s)	Academia, researcher, consultant, executive education, coach
Employer(s)	GLORAD, Kaunas University of Technology
Website	http://www.glorad.org/zedtwitz

Max von Zedtwitz (born in Switzerland) is a scholar of global R&D and innovation with a focus on emerging countries. He is Managing Director of GLORAD, a research network with locations in China, the United States, Brazil and Europe, and professor at universities in Europe and China.

Scientific work

Von Zedtwitz's work is at the intersection of international business, innovation, and R&D Management. With collaborator Oliver Gassmann, he proposed a widely used behavioral model of evolution of global R&D organization based on internal organizational tension. He and Gassmann also formulated a supply-and-demand model for innovation globalization based external drivers, namely access to markets and access to technology. In managerial writings, he outlined support mechanisms appropriate to lead global innovation teams within such R&D organizations.

Early to study R&D in China, he co-developed theory of reverse innovation and innovation in emerging countries, both inbound R&D investments and management of innovation in China and outbound internationalization of R&D by Chinese firms. In this context, he refined organizational growth models for individual units as well as networks of units. He also contributed to the theory of global R&D flows, pharmaceutical innovation, and business incubator management.

Awards

• 2009 IAMOT Award for Research Excellence (top-50 researcher worldwide in technology management)
• Winner of the 2015 Thomas P. Hustad Prize for best paper in the Journal of Product Innovation Management

Selected publications

• von Zedtwitz, M.; Corsi, S.; Soberg, P.; Frega, R. (2015). "A Typology of Reverse Innovation. '". Journal of Product Innovation Management. 32 (1): 12–28. doi:10.1111/jpim.12181.
• Keupp, M.; Friesike, S.; von Zedtwitz, M. (2012). "How Do Foreign Firms Patent in Emerging Economies with Weak Appropriability Regimes? Archetypes and Motives". Research Policy. 41 (8): 1422–1439. doi:10.1016/j.respol.2012.03.019. S2CID 153693459.
• von Zedtwitz, M.; Gassmann, O. (2002). "Market versus Technology Drive in R&D Internationalization: Four different patterns of managing research and development" (PDF). Research Policy. 31 (4): 569–588. doi:10.1016/s0048-7333(01)00125-1.
• Gassmann, O.; von Zedtwitz, M. (1999). "New Concepts and Trends in International R&D Organization" (PDF). Research Policy. 28 (2–3): 231–250. doi:10.1016/s0048-7333(98)00114-0.
• von Zedtwitz, M.; Birkinshaw, J.; Gassmann, O. (2008, Editors): Management of International Research and Development. Edgar Elgar: Cheltenham.
• Boutellier, R.; Gassmann, O.; von Zedtwitz, M. (2008): Managing Global Innovation – Uncovering the Secrets of Future Competitiveness. 3rd ed. Springer: Heidelberg.

See also

• R&D Management
• Global R&D management

References

1. Niosi (1999). "The Internationalization of Industrial R&D: From Technology Transfer to the Learning Organization". Research Policy. 28 (2–3): 107–118.
2. Criscuolo and Narula (2005) Using Multi-Hub Structures for International R&D. Management International Review 47, 5, 639-660
3. Gammeltoft (2006) Internationalisation of R&D: trends, drivers, and managerial challenges. Int'l Journal of Technology and Globalisation, 2, 1/2, 177-199
4. results, search; Gassmann, Oliver; Zedtwitz, Maximilian von (16 April 2008). Managing Global Innovation: Uncovering the Secrets of Future Competitiveness. Springer. ISBN 978-3540254416.
5. Medcof (2009) Book Reviews. R&D Management 39, 2, 225-226.
6. "Research in China", The New York Times, C1 & C4, 13 Sept. 2004
7. "Imitate or die". The Economist. 8 November 2007.
8. "Max von Zedtwitz - Google Scholar Citations". scholar.google.com.
9. "IAMOT - Top 50 List of Researchers in the Technology Innovation Management Field". Technovation. 29 (4): 235–236. 2009. doi:10.1016/j.technovation.2009.01.001.
10. "Journal of Product Innovation Management". Journal of Product Innovation Management. doi:10.1111/(issn)1540-5885.

External links

• Max von Zedtwitz at GLORAD
• Max von Zedtwitz at University of St. Gallen
• Publications through Google Scholar

• 1969 births
• Living people
• Swiss academics
• Academic staff of the Kaunas University of Technology
• University of St. Gallen alumni
• ETH Zurich alumni