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This list of most-liked Instagram posts contains the top 20 posts by number of likes on the photo and video-sharing social networking service Instagram.

The most-liked post as of December 2024 is of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.

History

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes. The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background." The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive." Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg." Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing. The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes. On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.

Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes. This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted.

Top 20

Lionel Messi and Cristiano Ronaldo make up 14 out of the top 20 most-liked posts, with posts mainly released around the 2022 FIFA World Cup.

Non-football related

Most-liked Instagram posts posted by non-footballers. Selena Gomez makes up 4 out of the top 15 non-football related most-liked posts.

Historical most-liked posts

The following table lists posts that were once the most-liked post on Instagram.

See also

• List of most-followed Instagram accounts
• List of most-liked tweets
• List of most-retweeted tweets
• List of most-liked YouTube videos
• List of most-followed Facebook pages

References

1. ^ Corbella, Enrique (December 21, 2022). "Messi beats the record of likes in the history of all social media: Beats TikToker Bella Poarch". Marca. Archived from the original on December 21, 2022. Retrieved December 21, 2022.
2. ^ Navlakha, Meera (December 21, 2022). "Lionel Messi's Instagram post is the most liked thing on social media – ever". Mashable. Archived from the original on December 21, 2022. Retrieved December 21, 2022.
3. Earnest, Malik (January 11, 2019). "An egg plans to dethrone Kylie Jenner as most liked Instagram post". Fox 5 San Diego. Archived from the original on February 3, 2019. Retrieved January 13, 2019.
4. ^ Shamsian, Jacob (January 16, 2018). "The guy who took a photo of an egg that broke Instagram's world record is shocked it became a meme: 'Egg is just an egg'". Insider. Archived from the original on January 19, 2019. Retrieved January 17, 2019.
5. Bromwich, Jonah Engel; Maheshwari, Sapna (February 3, 2019). "Meet the Creator of the Egg That Broke Instagram". The New York Times. Archived from the original on February 6, 2019. Retrieved February 4, 2019.
6. Delahunty, Stephen (February 4, 2020). "World Record Egg team launches agency backed by Blurred and Tin Man". PRWeek. Archived from the original on March 28, 2020. Retrieved February 9, 2020.
7. Monika Barton (January 14, 2019). "'This is madness' - Picture of an egg beats Kylie Jenner for most liked Instagram post ever". Newshub. Archived from the original on January 14, 2019. Retrieved January 14, 2019.
8. Michelle Broder Van Dyke (January 13, 2019). "A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time". Teen Vogue. BuzzFeed News. Archived from the original on January 14, 2019. Retrieved January 14, 2019.
9. Fenton, James (December 19, 2022). "Lionel Messi's first Instagram post after World Cup win set to break records". Pundit Arena. Archived from the original on December 19, 2022. Retrieved December 19, 2022.
10. Badenhausen, Kurt (December 19, 2022). "Lionel Messi hits 400M followers on Instagram, photo becomes most-liked". Sportico. Archived from the original on December 19, 2022. Retrieved December 20, 2022.
11. Cons, Roddy (December 19, 2022). "Lionel Messi sets all-time Instagram record". Diario AS. Archived from the original on December 20, 2022. Retrieved December 20, 2022.
12. ^ Hassan, Beril Naz (December 20, 2022). "Lionel Messi's World Cup Instagram post breaks record to become most-liked ever". Yahoo! Sports. Archived from the original on December 20, 2022. Retrieved December 20, 2022.
13. Punt, Dominic (December 20, 2022). "Messi lifting World Cup becomes most liked Instagram post ever". Guinness World Records. Archived from the original on December 20, 2022. Retrieved December 20, 2022.
14. Gerken, Tom (December 20, 2022). "Lionel Messi World Cup Instagram post is most-liked ever". BBC. Archived from the original on December 20, 2022. Retrieved December 20, 2022.
15. Hassan, Jennifer (December 21, 2022). "Lionel Messi's World Cup win becomes most liked Instagram post ever". The Washington Post. Archived from the original on December 21, 2022. Retrieved December 21, 2022.
16. Tasimone, Ashley (January 14, 2019). "An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever". Billboard. Archived from the original on April 10, 2019. Retrieved January 14, 2019.
17. "Kylie Jenner's Stormi Photo Tops Beyonce's Pregnancy Reveal as Most-Liked Instagram Post Ever". Billboard. Archived from the original on June 18, 2018. Retrieved September 27, 2021.
18. Unterberger, Andrew (February 1, 2017). "Beyonce Pregnancy Photo Breaks Selena Gomez Record for Most-Liked Instagram Pic". Billboard. Archived from the original on July 31, 2018. Retrieved January 12, 2019.
19. Craddock, Lauren (July 12, 2016). "Selena Gomez Tops Justin Bieber for Most-Liked Instagram Photo Ever". Billboard. Archived from the original on August 13, 2018. Retrieved January 12, 2019.
20. Stutz, Colin (May 4, 2016). "Justin Bieber & Selena Gomez Throwback Pic Is Now Instagram's Most-Liked". Billboard. Archived from the original on December 22, 2018. Retrieved January 12, 2019.
21. Stutz, Colin (June 26, 2015). "Kendall Jenner Breaks Kanye West & Kim Kardashian's Instagram Record". Billboard. Archived from the original on June 17, 2018. Retrieved January 12, 2019.
22. ^ Nessif, Bruna (May 29, 2014). "Kim Kardashian's Wedding Photo Breaks Instagram Record For Most Likes—Sorry, Justin Bieber!". E! News. Archived from the original on April 16, 2018. Retrieved January 12, 2019.
23. Rodriquez, Salvador (December 13, 2013). "Justin Bieber rules Instagram with most liked photo of 2013". Los Angeles Times. Archived from the original on February 3, 2022. Retrieved February 3, 2022.
24. Shontell, Alyson (January 5, 2012). "This Is The Most Liked Instagram Picture Of All Time". Business Insider. Archived from the original on April 21, 2021. Retrieved March 9, 2021.

• Lists of Internet-related superlatives
• Instagram-related lists
• Lists of most popular media