Leaps and Bounds was a chain of indoor play-places that was started by McDonald's in 1991. The main attraction was a tube maze complex with ball pits. They hosted children's birthday parties where pizza and cake were served. There were arcade-style games that awarded tickets for cheap prizes.
Leaps and Bounds' buildings had colorful exterior design elements of tubes, blocks, and circles to resemble the tube mazes the play-place featured. "Play with Purpose" was their slogan. It merged with competitor Discovery Zone in 1995, whose assets were later bought out by Chuck E. Cheese in 1999.
References
- Ryan, Nancy (29 August 1991). "Big Mac To Branch Out By Leaps & Bounds". Chicago Tribune. Archived from the original on 2018-09-20. Retrieved 19 September 2013.
- Kendrick, Brian. "Leaps & Bounds - McDonald's Corporation". Retrieved 2 October 2024.
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