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| Company type | Limited Liability Company |
|---|---|
| ISIN | 202018910680 |
| Industry | Accounting, professional services, outsourcing |
| Founded | 2020; 5 years ago (2020) |
| Founder | James Wheeler |
| Headquarters | San Diego, United States |
| Website | www |
kept.pro is a California-based American professional services firm specialized in outsourced accounting services. The firm typically works with SMEs whose revenue falls between US$5 million and US$50 million.
The company came to prominence during the COVID-19 pandemic in the context of efforts by American companies to restructure their organizational workflows in response to challenges presented by the pandemic.
Overview
The company was founded in 2020 by James Wheeler. While working as a fractional CFO, Wheeler noticed that many SMEs had revenue large enough to require robust accounting processes, yet lacked the budget to maintain a full-time, in-house accounting team. The company was formed with the intention of filling this gap.
The company's services were initially well-received in the context of the COVID-19 pandemic as many companies moved toward remote teams and struggled to minimize expenses in response to sharp decreases in revenue. By 2022, the firm exceeded US$1 million in annual recurring revenue.
In addition to fractional accounting services, kept.pro provides educational resources and strategic advisory services relating to best practices for fractional accounting functions and fractional CFOs. Educational materials cover topics such as financial statement literacy, technology, and SME-appropriate policy, aiming to use fractional accounting services as a strategic tool for growth.
References
- ^ "Business Search". bizfileonline.sos.ca.gov. Retrieved 2024-12-17.
- "KEPT.PRO LLC". Dun & Bradstreet. Retrieved 2024-12-17.
- "kept.pro". Better Business Bureau. Retrieved 2024-12-03.
- ^ "Beyond the balance sheet: How kept.pro reimagines client partnership …". archive.md. 2024-09-26. Retrieved 2024-12-03.
- ^ White, Tom (2024-07-01). "The Pandemic's Silver Lining: How COVID-19 Accelerated the Rise of Remote Accounting Firms Like kept.pro". California Business Journal. Retrieved 2024-12-03.
- ^ "Outgrowing the Bookkeeper: How kept.pro's Founder Discovered a Niche …". archive.ph. 2024-07-02. Retrieved 2024-12-03.
- ^ Doe, John. "Slicing the Financial Pie: The Rise of Fractional Accounting Teams in Corporate Finance". Retrieved 2024-12-03.
External links
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