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KMRX

El Dorado, Arkansas
Broadcast area	North Louisiana South Arkansas
Frequency	96.1 MHz
Branding	Big 96.1 FM
Programming
Language(s)	English
Format	Classic hits
Ownership
Owner	Noalmark Broadcasting Corporation
Sister stations	KAGL, KDMS, KELD, KELD-FM, KIXB, KLBQ, KMLK, KVMA, KVMZ
History
First air date	May 12, 1984; 40 years ago (1984-05-12)
Former call signs	KIXK (1986–1991) KBLT (1991–1993) KBYB (1993–2001) KXZX (2000–2004)
Technical information
Licensing authority	FCC
Facility ID	35010
Class	C1
ERP	100,000 watts
HAAT	136 meters (446 feet)
Transmitter coordinates	33°16′16″N 92°39′17″W / 33.27111°N 92.65472°W / 33.27111; -92.65472
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	www.accessarkla.com

KMRX (96.1 FM, "Big 96.1") is a classic hits music formatted radio station located and licensed in El Dorado, Arkansas and serves North Louisiana and South Arkansas. The station is owned and operated by Noalmark Broadcasting Corporation.

The station was assigned the KMRX call letters by the Federal Communications Commission on July 5, 2004.

When its call letters were KXZX, the station originally had a HAC format and was branded as "96X". When the call letters changed to KMRX, the station was rebranded as "Mix 96.1" and then "Power 96.1". The station aired The Kidd Kraddick Morning Show during this time. In 2017 when the station switched its format to classic hits and became "Big 96.1", the HAC format moved to KELD-FM which rebranded as "106.5 the Planet".

KMRX is managed by J.J. Cook. Operations Manager is J. Randal Harvey.

References

1. "Facility Technical Data for KMRX". Licensing and Management System. Federal Communications Commission.
2. "Call Sign History". FCC Media Bureau CDBS Public Access Database.

External links

• Facility details for Facility ID 35010 (KMRX) in the FCC Licensing and Management System
• KMRX in Nielsen Audio's FM station database

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• Radio stations in Arkansas
• Classic hits radio stations in the United States
• Noalmark Broadcasting Corporation radio stations
• El Dorado, Arkansas
• Arkansas radio station stubs