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Shortly after the Junior Eurovision Song Contest 2013, the Italian broadcaster RAI revealed that they were interested in participating in the 2014 contest and attended a workshop for interested broadcasters. On 8 July 2014, it was announced that Italy would in fact make their debut in the 2014 contest. Two months later on 4 September 2014, the broadcaster revealed that Vincenzo Cantiello had been internally selected to represent the country with the song "Tu primo grande amore" in Marsa, Malta.
At Junior Eurovision
At the running order draw which took place on 9 November 2014, Italy were drawn to perform eleventh on 15 November 2014, following Montenegro and preceding Armenia.