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Firefly (marque)

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Chinese electric car brand owned by Nio Inc.
Firefly
Company typeBrand
IndustryAutomotive
FoundedDecember 2024; 1 month ago (2024-12)
HeadquartersShanghai, China
Area servedChina
Europe (planned)
Latin America (planned)
Southeast Asia (planned)
Key peopleDaniel Jin (president)
ProductsElectric vehicles
ParentNio Inc.
Websitefirefly.world

Firefly (Chinese: 萤火虫; pinyin: Yínghuǒchóng) is a brand of electric cars established by Chinese automotive manufacturer Nio Inc. in 2024, specializing in small, high-end electric cars for the Chinese and European car markets.

History

The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event. Established as a brand of small, high-end electric cars, Firefly's target market is Europe, and the brand was described by Nio's CEO William Li as a rival to European premium small car brands including Smart and Mini. After its launch in China and upcoming launch in Europe during the second quarter of 2025, the brand will be eventually sold in the Latin American and Southeast Asian markets. Nio initially planned for Firefly to be launched in Europe before China, but tariffs in Europe were blamed as the reason for the delayed launch.

At the Nio Day 2024 event, former SAIC-GM executive Daniel Jin was announced as the Firefly brand's president.

Firefly EV

Motor vehicle
Firefly EV
Overview
ManufacturerNio Inc.
Production2025 (to commence)
AssemblyChina: Hefei, Anhui
DesignerKris Tomasson
Body and chassis
ClassSubcompact car (B)
Body style5-door hatchback
LayoutSingle-motor rear-wheel drive
Powertrain
Electric motorTZ160S010 105 kW
BatterySunwoda LFP
Dimensions
Wheelbase2,615 mm (103.0 in)
Length4,003 mm (157.6 in)
Width1,781 mm (70.1 in)
Height1,557 mm (61.3 in)
Curb weight1,492 kg (3,289 lb)

The brand's debut model, a small five-door hatchback simply referred to as the Firefly EV, was designed under the lead of Nio Design Vice President Kris Tomasson. The model began pre-sale in China upon the brand's domestic launch starting at a price of CN¥ 148,800 (US$20,300) and will officially go on sale in the Chinese market in April 2025.

Some vehicle specifications were revealed in a regulatory filing following winter testing on January 10, 2025. The vehicle has a length of 4,003 mm (157.6 in) and a wheelbase of 2,615 mm (103.0 in), and is relatively narrow at 1,781 mm (70.1 in) wide. The vehicle has a front and rear overhang of 680 mm (26.8 in) and 708 mm (27.9 in) respectively, allowing for an approach angle of 21 degrees and a departure angle of 26 degrees, and it has a turning radius of 4.7 m (15 ft).

83.4% of the Firefly EV's chassis is constructed with high-strength steel, allowing for torsional rigidity values of 35,700 Newton-meters per degree. The rear axle uses a five-arm multilink independent suspension co-developed with Multimatic. It has a 50-50 weight distribution.

The roof can be painted black in contrast to the body color, and there is an optional panoramic sunroof. The logo on the front grille It is equipped with a choice of three 18-inch wheel options, with 215/50 R18 tires. An optional lighting package includes different headlights and an illuminating logo.

The Firefly EV has a 92-litre (3.2 cu ft) frunk and over 1,250 litres (44 cu ft) of trunk capacity.

The Firefly EV achieved a five-star safety rating in 2024 C-NCAP testing, and is equipped with nine airbags along with ADAS systems.

Powertrain

The vehicle is powered by a single Nio XPT-manufactured 105 kW (141 hp; 143 PS) rear motor, and power is supplied from a swappable LFP battery pack made by Sunwoda. The vehicle has a top speed of 150 km/h (93 mph).

See also

  • Onvo, another mass-market car brand owned by Nio Inc.

References

  1. ^ Zhang, Phate (22 December 2024). "Nio to launch Firefly's 1st model in Europe in H1 2025, says William Li". CnEVPost. Retrieved 22 December 2024.
  2. Afonso, Cláudio (21 December 2024). "Nio Launches New Brand 'Firefly,' Opens Pre-Sales for $20,400 Compact EV". EV. Retrieved 22 December 2024.
  3. ^ Opletal, Jiri (21 December 2024). "Nio unveiled Firefly EV hatchback for 20,400 USD with 92 liters frunk". CarNewsChina.com. Retrieved 22 December 2024.
  4. ^ Bobylev, Denis (2025-01-10). "Nio's Firefly EV exposed dimensions and powertrain specs in China". CarNewsChina.com. Retrieved 2025-01-11.
  5. ^ Zhang, Phate (2025-01-10). "Regulatory filing: Nio files for Firefly's 1st model, core specs revealed". CnEVPost. Retrieved 2025-01-11.
  6. ^ Bobylev, Denis (2025-01-08). "Nio's Firefly EV completed winter tests in China [video]". CarNewsChina.com. Retrieved 2025-01-12.

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