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Bacardi Breezer is an alcoholic fruit-flavoured drink made by Bacardi that comes in a variety of fruit flavours: lemon, peach, lychee, pineapple, apple, ruby grapefruit, lime, orange, blackberry, watermelon, cranberry, coconut, raspberry, blueberry, pomegranate, strawberry, and mango, premixed as a cocktail with Bacardi rum, sparkling water, and added sugar. In some countries, it is also available in chocolate flavour. A number of the flavours are available in the Half Sugar range.
The drink is popular in India, Europe, Israel, Canada and Australia, and is also available in China. In India, Bacardi Breezer was the first entrant in the ready to drink category and is currently the market leader in its segment. In Thailand, Breezers are actually wine coolers but still give the appearance that they contain fruits.
In the UK, the Bacardi Breezer was launched in 1993 and became one of the most popular alcopops, particularly in the 1990s and 2000s, and was discontinued in 2015.
A new fruit wine-based variant has been released, called Breezer Spritzed.
See also
References
- Rohrer, Finlo; Castella, Tom de (31 July 2013). "The quiet death of the alcopop". BBC News. Retrieved 3 August 2020.
- Brassington, Frances; Pettitt, Stephen (2006). Principles of Marketing. Financial Times Prentice Hall. ISBN 978-0-273-69559-2.
- "Bacardi introduces new Breezer RTD - Drinks Retailing News - The Voice of Drinks Retailing". drinksretailingnews.co.uk. Retrieved 23 May 2021.
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