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The team's statistical leaders included Jack Wigmore with 876 passing yards, Richard Lee Smith with 485 rushing yards, and Fred Moore with 523 receiving yards.
Washington State won their opener at Illinois by a point with a late field goal, then lost nine straight. They did not play Palouse neighborIdaho in 1969; outside of World War II years without teams, it was the first break in the series since 1900. The game was dropped this season to allow the Cougars to schedule all seven Pacific-8 Conference opponents.
Both Washington State and Washington entered the Apple Cup in Seattle winless (0–6) in conference play; the Huskies won their only game of the season to avoid the Pac-8 cellar. It was the first game of the series played on artificial turf.
This was the last football season for Rogers Field, as its south grandstand (and press box) suffered a suspicious fire the following April, moving all home games in 1970 and 1971 to Joe Albi in Spokane. It was also the final year for natural grass on Cougar home fields (Rogers, Joe Albi). The game against Pacific on November 1 was the last on campus in Pullman for nearly three years, until the debut of Martin Stadium in September 1972.
One Washington State defensive back, junior cornerback Lionel Thomas, was named to the All-Pac-8 team. On the second team (honorable mention) was senior defensive end Dave Crema. From Ohio, Thomas played junior college football at Wenatchee; he had six interceptions to co-lead the Pac-8, with a leading return yardage of 156 yards, highlighted by a 93-yard touchdown against UCLA.
"2016 Media Guide" (PDF). WSUCougars.com. Washington State Cougars Athletics. p. 76. Archived from the original (PDF) on October 21, 2016. Retrieved October 25, 2016.