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Revision as of 12:34, 30 March 2011 by 66.65.72.4 (talk) (Undid revision 421445294 by Ravpapa (talk))(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)| Ronn D. Torossian | |
|---|---|
 Ronn Torossian | |
| Born | Brooklyn, New York |
| Nationality | United States |
| Citizenship | American, Israeli |
| Occupation | Public relations |
| Employer | 5W Public Relations |
| Known for | Public relations |
| Title | Chief executive officer |
| Website | RonnTorossian.com |
Ronn D. Torossian (born 1974) is an American public relations executive and entrepreneur. He is the founder of the New York City-based 5W Public Relations firm, and an active supporter of Israeli causes.
Biography
Torossian was born in Midwood, Brooklyn and grew up in The Bronx.. As a youth, Torossian was national president of the Israeli youth movement Betar, a youth organization affiliated with the conservative Likud party in Israel. He later moved to Israel, where he lived a few years, and founded an organization called "Yerushalayim Shelanu" (Our Jerusalem), which urged Arabs to move out of Jerusalem.
Torossian founded 5WPR in 2003, and quickly became a presence in the New York PR scene. From a two-man operation, the company grew to be 13th largest PR firm in the US by 2009.
Activities and opinions
Torossian believes in an aggressive style of PR promotion. of a courtside brawl between the Indiana Pacers and the Detroit Pistons in 2005 that garnered a lot of bad press, Torossian said "I woke up today and I loved seeing it. It was a great visual. People are talking.". He was called by the New York Times "brash and aggressively outspoken... the consummate scrappy publicist". His aggressive style has also been criticized. " embodies the public's worst ideas about what a PR person is: loud, brash, more flash than substance, dirty, manipulative, amoral, and, in the end, not particularly bright," wrote Hamilton Nolan, a columnist in Gawker, an online news and gossip sheet focusing on the PR and media industry.
Torossian is active in supporting pro-Israeli causes, especially those associated with the Israeli right wing. He represents Binyamin Elon, a former Israeli Knesset member from the Moledet party, who is a strong supporter of Jewish settlement in the Occupied West Bank. He is active in Aish Hatorah, an orthodox Jewish organization. He is spokesman for the Hebron Fund, a US foundation that supports Jewish settlers in the occupied West Bank city of Hebron. He also works closely with Christian supporters of Israel, including the Christians United For Israel, led by TV evangelist John Hagee.
Torossian has been outspoken on the need for aggressive policies for Jewish settlement of the West Bank and oppression of opposition. He has called Israeli prime minister Benjamin Netanyahu "a disaster" for his decision to temporarily freeze settlement construction to encourage peace talks. "I feel completely disenfranchised by Benjamin Netanyahu's vision and actions as head of Likud," he said in an interview to the New York Jewish Week. "I will never actively support him again.". In an interview with the Forward, Torossian objected to the leadership of the Palestine Liberation Organization of the Palestinian Authority, which rules some of the West Bank. "The PLO or PA., or whatever the gangsters call themselves today, have no place in Jerusalem," he said.
Recognition
- 2006 - Advertising Age "40 under 40"
- 2007 - PR Week "40 under 40"
- 2010 - Semi-finalist 2010 Ernst & Young Entrepreneur of Year
References
- Kurutz, Steven (February 20, 2005). "Brash P.R. Guy Grabs Clients, Ink". The City. The New York Times. Retrieved 2008-09-05.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Popper, Nathaniel (April 2, 2004). "Publicist scores with rappers, right-wing politicians". The Forward.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - [http://www.odwyerpr.com/pr_firm_rankings/independents.htm Top PR Firm Rankings | Public Relations Agency Rankings by O'Dwyer's Public Relations News]
- ^ Kurutz, Steven (February 20, 2005). "Brash P.R. Guy Grabs Clients, Ink". The City. The New York Times. Retrieved 2008-09-05.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - Hamilton Nolan, "The Story Of Ronn Torossian", Gawker, Mar 10, 2008
- ^ 5W Public Relations
- Press release "JEWISH COMMUNITY OF HEBRON TO HOST NYC FUNDRAISER - CELEBRATE CONTINUED BUILDING IN WEST BANK", Oct. 20, 2010, reproduced by Mondoweiss,net
- Stewart Ain, "Enough of this guy", The Jewish Week, January 8, 1999
- "5WPR, Ronn Torossian". Advertising Age. August 7, 2006.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - "40 under 40". PR Week. December 3, 2007.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - http://www.eturbonews.com/15795/5w-public-relations-ceo-selected-semi-finalist-ernst-and-young-e