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NPR
Logo of NPR
TypePublic radio network
CountryUnited States
First air dateApril 1971
AvailabilityGlobal
Founded1970February 26, 1970
EndowmentUS$258 million
RevenueUS$159 million
Net incomeUS$18.9 million
OwnerNational Public Radio, Inc.
Key peopleKevin Klose, President Emeritus
Joyce Slocum (interim), President and Chief Executive Officer
Mitch Praver, Chief Operating Officer
Former namesAssociation of Public Radio Stations
National Educational Radio Network
Affiliation(s)World Radio Network
Official websitenpr.org

NPR, formerly National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to 797 public radio stations in the United States of America. NPR was created in 1970, following congressional passage of the Public Broadcasting Act of 1967. This act was signed into law by President Lyndon B. Johnson, and established the Corporation for Public Broadcasting, which also created the Public Broadcasting Service in addition to NPR. A CPB organizing committee under John Witherspoon first created a Board of Directors chaired by Bernard Mayes. This Board then hired Donald Quayle to be the first President of NPR with studios in Washington D.C., 30 employees and 90 public radio stations as charter members.

NPR produces and distributes news and cultural programming. Individual public radio stations are not required to broadcast all NPR programs that are produced. Most public radio stations broadcast a mixture of NPR programs, content from rival providers American Public Media, Public Radio International and Public Radio Exchange, and locally produced programs. NPR's flagships are two drive time news broadcasts, Morning Edition and the afternoon All Things Considered; both are carried by most NPR member stations, and from 2002–2008 they were the second and third most popular radio programs in the country. In a Harris poll conducted in 2005, NPR was voted the most trusted news source in the U.S.

NPR manages the Public Radio Satellite System, which distributes NPR programs and other programming from independent producers and networks such as American Public Media and Public Radio International. Its content is also available on-demand via the web, mobile, and podcasts.

History

Logo used during 1970s

National Public Radio was founded on February 26, 1970. It replaced the National Educational Radio Network. NPR aired its first broadcast in April 1971, covering the United States Senate hearings on the Vietnam War. Shortly thereafter, the afternoon drive-time newscast All Things Considered began, on May 3, 1971, first hosted by Robert Conley. NPR was primarily a production and distribution organization until 1977, when it merged with the Association of Public Radio Stations. As a membership organization, NPR was then charged with providing stations with training, program promotion, and management, and with representing the interests of public radio before Congress and providing content delivery mechanisms, such as satellite transmission.

NPR suffered an almost fatal setback in 1983 when efforts to expand services created a deficit of nearly US$7 million. After a Congressional investigation and the resignation of NPR's president, Frank Mankiewicz, the Corporation for Public Broadcasting agreed to lend the network money in order to stave off bankruptcy. In exchange, NPR agreed to a new arrangement whereby the annual CPB stipend that it had previously received directly would be divided among local stations instead; in turn, those stations would support NPR productions on a subscription basis. NPR also agreed to turn its satellite service into a cooperative venture (the Public Radio Satellite System), making it possible for non-NPR shows to get national distribution. It took NPR approximately three years to pay off the debt.

Logo used during 1990s

On December 10, 2008, NPR announced that it would reduce its workforce by 7% and cancel the news programs Day to Day and News & Notes. The organization indicated this was in response to a rapid drop in corporate underwriting in the wake of the economic crisis of 2008.

In the fall of 2008, NPR programming reached a record 27.5 million people weekly, according to Arbitron ratings figures. NPR stations reach 32.7 million listeners overall.

Governance

NPR headquarters at 635 Massachusetts Avenue NW in Washington, D.C.

NPR is a membership corporation. Member stations are required to be noncommercial or educational radio stations, have at least five full-time professional employees, operate for at least 18 hours per day, and not be designed solely to further a religious philosophy or be used for classroom programming. Each member station receives one vote at the annual NPR board meetings—exercised by its designated Authorized Station Representative ("A-Rep").

To oversee the day to day operations and prepare its budget, members elect a Board of Directors. This board is composed of ten A-Reps, five members of the general public, and the chair of the NPR Foundation. Terms are for three years and rotate such that some stand for election every year.

The original purposes of NPR, as ratified by the Board of Directors, are the following:

  • Provide an identifiable daily product which is consistent and reflects the highest standards of broadcast journalism.
  • Provide extended coverage of public events, issues and ideas, and to acquire and produce special public affairs programs.
  • Acquire and produce cultural programs which can be scheduled individually by stations.
  • Provide access to the intellectual and cultural resources of cities, universities and rural districts through a system of cooperative program development with member public radio stations.
  • Develop and distribute programs for specific groups (adult education, instruction, modular units for local productions) which may meet needs of individual regions or groups, but may not have general national relevance.
  • Establish liaison with foreign broadcasters for a program exchange service.
  • Produce materials specifically intended to develop the art and technical potential of radio.

As of December 2010, the Board of Directors of NPR included the following members:

NPR Member Station Managers
President of NPR
Chair of the NPR Foundation
  • Antoine W. van Agtmael; Chair, NPR Foundation; Chairman and Chief Investment Officer, Emerging Markets Management, LLP
Public Members of the Board

On March 6, 2008, Ken Stern left his position as CEO by mutual agreement, after having led NPR during its most lucrative decade. He was replaced on an interim basis by Dennis L. Haarsager.

Funding

In 2009, NPR revenues totalled $164 million, with the bulk of revenues coming from programming fees, grants, contributions and sponsorships. According to the 2009 financial statement, about 40% of NPR revenues come from the fees it charges member stations to receive programming. Typically, NPR member stations raise funds through on-air pledge drives, corporate underwriting, and grants from state governments, universities, and the Corporation for Public Broadcasting. In 2009, member stations derived 6% of their revenue from direct government funding, 10% of their revenue from federal funding in the form of CPB grants, and 14% of their revenue from universities. NPR receives no direct funding from the federal government. About 1.5% of NPR's revenues come from Corporation for Public Broadcasting grants.

During the 1970s and early 1980s, the majority of NPR funding came from the federal government. Steps were taken during the 1980s to completely wean NPR from government support, but the 1983 funding crisis forced the network to make immediate changes. Now more money to fund the NPR network is raised from listeners, charitable foundations and corporations instead.

Underwriting spots vs. commercials

In contrast with commercial radio, NPR does not carry traditional commercials, but has advertising in the form of brief statements from major donors, such as Allstate, Merck, and Archer Daniels Midland. These statements are called underwriting spots, not commercials, and, unlike commercials, are governed by FCC restrictions; they cannot advocate a product or contain any "call to action". In 2009, corporate sponsorship made up 26% of the NPR budget.

Grants

On November 6, 2003, NPR was given over US$225 million from the estate of the late Joan B. Kroc, the widow of Ray Kroc, founder of McDonald's Corporation. This was a record—the largest monetary gift ever to a cultural institution. For context, the 2003 annual budget of NPR was US$101 million. In 2004 that number increased by over 50% to US$153 million due to the Kroc gift. US$34 million of the money was deposited in its endowment. The endowment fund before the gift totaled $35 million. NPR will use the interest from the bequest to expand its news staff and reduce some member stations' fees. The 2005 budget was about US$120 million.

In October 2010, NPR accepted a $1.8 million grant from the Open Society Foundations. The grant is meant to begin a project called Impact of Government that is intended to add at least 100 journalists at NPR member radio stations in all 50 states over the next three years.

Production facilities and listenership

NPR's major production facilities have been based in Washington, D.C. since its creation. On November 2, 2002, a West Coast production facility, dubbed "NPR West", opened in Culver City, California. NPR opened NPR West to improve its coverage of the western United States, to expand its production capabilities (shows produced there include News & Notes and Day to Day), and to create a fully functional backup production facility capable of keeping NPR on the air in the event of a catastrophe in Washington.

According to a 2003 Washington Monthly story, about 20 million listeners tune into NPR each week. The average listener is 50 years old, and earns an annual income of US$78,000. As of 2006, NPR's listenership is 80% white and 20% non-white. While Arbitron tracks public radio listenership, they do not include public radio in their published rankings of radio stations.

NPR stations generally do not subscribe to the Arbitron rating service, and are not included in published ratings and rankings such as Radio & Records. However, NPR station listenership is measured by Arbitron in both Diary and PPM (people meter) markets. NPR stations are frequently not included in "summary level" diary data used by most advertising agencies for media planning. Data on NPR listening can be accessued using "respondent level" diary data. Additionally, all radio stations (public and commercial) are treated equally within the PPM data sets making NPR station listenership data much more widely available to the media planning community. Arbitron data is also provided by Radio Research Consortium, a non-profit corporation which subscribes to the Aribtron service and distributes the data to NPR and other non-commercial stations and on its website.

Digital media

NPR has been dubbed as "leveraging the Twitter generation", because of its adaptation of the popular microblogging service as one of its primary vehicles of information. Of NPR’s Twitter followers, the majority (67%) still do listen to NPR on the radio. According to Mashable.com, in a survey of more than 10,000 respondents, NPR found that its Twitter (Twitter) followers are younger, more connected to the social web, and more likely to access content through digital platforms such as NPR’s website, podcasts, mobile apps and more. NPR has more than one Twitter account; its survey found that most respondents followed between two and five NPR accounts, including topical account, show-specific accounts and on-air staff accounts. In addition, NPR's Facebook Page has been at the forefront of the company foray into social media. Started by college student and fan Geoff Campbell in 2008, the page was quickly taken over by the organization, and over the last two years has grown to over 1.4 million fans and is a popular example of the company's new focus on a younger audience.

Programming

Programs produced by NPR

News and public affairs programs

NPR News logo

NPR produces a morning and an afternoon news program, both of which also have weekend editions with different hosts. It also produces hourly news briefs around the clock. NPR formerly distributed the World Radio Network, a daily compilation of news reports from international radio news, but no longer does so.

Cultural programming

Programs distributed by NPR

News and public affairs

Cultural programs

Public radio programs not affiliated with NPR

Individual NPR stations can broadcast programming from sources that have no formal affiliation with NPR. If these programs are distributed by another distributor, a public radio station must also affiliate with that network to take that network's programming.

Many shows produced or distributed by Public Radio International—such as This American Life , Living on Earth and Whad'Ya Know?—are broadcast on public radio stations, but are not affiliated with NPR. PRI and NPR are separate production and distribution organizations with distinct missions, and each competes with the other for programming slots on public radio stations.

Public Radio Exchange also offers a national distribution network where a significant number of public radio stations go to acquire programs from independent producers. PRX provides a catalog of thousands of radio pieces available on-demand as broadcast quality audio files and available for streaming on the PRX.org website.

Most public radio stations are NPR member stations and affiliate stations of PRI, APM, and PRX at the same time. The organizations have different governance structures and missions and relationships with stations. Other popular shows, like A Prairie Home Companion and Marketplace, are produced by American Public Media, the national programming unit of Minnesota Public Radio. These programs were distributed by Public Radio International prior to APM's founding. Democracy Now!, the flagship news program of the Pacifica Radio network, provides a feed to NPR stations, and other Pacifica programs can occasionally be heard on these stations as well.

Additionally, NPR member stations distribute a series of podcast-only programs, such as Planet Money, On Gambling with Mike Pesca, Groove Salad, and Youthcast, which are designed for younger audiences.

Allegations of ideological bias

Allegations of liberal bias

A 2005 study conducted by researchers at UCLA and the University of Missouri found Morning Edition to be more liberal than the average U.S. Republican and more conservative than the average U.S. Democrat. At the time Morning Edition was comparable to the The Washington Post, the CBS Morning Show, Time, Newsweek and U.S. News & World Report. Fairness and Accuracy in Reporting, a progressive media watchdog group, disputes the claim of a liberal bias.

Allegations of conservative bias

A December 2005 column run by NPR ombudsman and former Vice President Jeffrey Dvorkin denied allegations by some listeners that NPR relies heavily on conservative think-tanks. In his column, Dvorkin listed the number of times NPR had cited experts from conservative and liberal think tanks in the previous year as evidence. The totals were 239 for conservative think tanks, and 141 for liberal ones. He noted that while the number of times liberal think tanks were cited was less, in addition to think tanks the liberal point of view is commonly provided by academics.

In 2003, some critics accused NPR of being supportive of the invasion of Iraq.

Allegations of bias against Israel

NPR has been criticised for perceived bias in its coverage of Israel. The Committee for Accuracy in Middle East Reporting in America (CAMERA), a pro-Israel American media monitoring organization based in Boston, has been particularly critical of NPR. CAMERA director Andrea Levin has stated, "We consider NPR to be the most seriously biased mainstream media outlet," a statement that The Boston Globe describes as having "clearly gotten under her target's skin." NPR's then-Ombudsman, Jeffrey A. Dvorkin, said in a 2002 interview that CAMERA used selective citations and subjective definitions of what it considers pro-Palestinian bias in formulating its findings, and that he felt CAMERA's campaign was "a kind of McCarthyism, frankly, that bashes us and causes people to question our commitment to doing this story fairly. And it exacerbates the legitimate anxieties of many in the Jewish community about the survival of Israel."

Allegations of elitism and the status quo

A 2004 FAIR study concluded that "NPR’s guestlist shows the radio service relies on the same elite and influential sources that dominate mainstream commercial news, and falls short of reflecting the diversity of the American public."

Noam Chomsky has criticized NPR as being biased toward ideological power and the status quo. He alleges that the parameters of debate on a given topic are very consciously curtailed. He says that since the network maintains studios in ideological centers of opinion such as Washington, the network feels the necessity to carefully consider what kinds of dissenting opinion are acceptable. Thus, political pragmatism, perhaps induced by fear of offending public officials who control some of the NPR's funding (via CPB), often determines what views are suitable for broadcast, meaning that opinions critical of the structures of national-interest-based foreign policy, capitalism, and government bureaucracies (entailed by so-called "radical" or "activist" politics) usually do not make it to air.

Defenders' rebuttals

Supporters contend that NPR does its job well. A study conducted in 2003 by the polling firm Knowledge Networks and the University of Maryland's Program on International Policy Attitudes showed that those who get their news and information from public broadcasting (NPR and PBS) are better informed than those whose information comes from other media outlets. In one study, NPR and PBS audiences had a more accurate understanding of the events in Iraq versus all audiences for cable and broadcast TV networks and the print media.

Controversies

Mumia Abu-Jamal commentaries

In 1994, NPR arranged to air commentaries by convicted cop killer Mumia Abu-Jamal on All Things Considered, but cancelled them after the Fraternal Order of Police and members of the U. S. Congress objected to the airing.

Juan Williams comments

On October 20, 2010, NPR terminated Senior News Analyst Juan Williams's independent contract over comments which were referred to as "inconsistent with our editorial standards and practices, and undermined his credibility as a news analyst with NPR". News reports indicate that this is in reference to remarks he made on the Fox News Channel where he concurred with statements suggesting that the United States was facing a "Muslim dilemma". He also said, "But when I get on the plane, I got to tell you, if I see people who are in Muslim garb and I think, you know, they are identifying themselves first and foremost as Muslims, I get worried. I get nervous." Furthermore, referring to comments made by a Pakistani immigrant who pleaded guilty to trying to plant a car bomb in Times Square, Williams said "He said the war with Muslims, America's war is just beginning, first drop of blood. I don't think there's any way to get away from these facts."

NPR CEO Vivian Schiller defended her choice by asserting that Williams has a history of making controversial comments in violation of NPR's ethics policy with comments made on Fox News news and in print newspapers. Earlier, he had said of US First-Lady Michelle Obama "she's got this Stokely Carmichael in a designer dress thing going." NPR's on-air contributors have been advised to limit their association with FOX. Williams had "been warned several times that O’Reilly is a professional provocateur and to be careful."

After NPR announced his ouster, Alicia Shepard, NPR's ombudsman, admitted that the firing was poorly handled. She opined that Williams could have been given a chance to explain himself to NPR's management or been suspended pending review of his case. However, she ultimately agreed with NPR's decision. Schiller told an audience at the Atlanta Press Club that Williams should have kept his feeling about Muslims between himself and "his psychiatrist or his publicist". Later, Schiller placed a post on the NPR website "I spoke hastily and I apologize to Juan and others for my thoughtless remark”. Although a number of prominent conservatives, including Jim DeMint, Sarah Palin, and Newt Gingrich have renewed long-standing calls that NPR lose Federal funding that it currently receives, donations from NPR listener-members during NPR's October fundraising drive remained unaffected in the first 3 days. FOX News granted Williams a new $2 million, three-year contract with an expanded role at their network. FOX has been heavily promoting the incident "with hourly reports about the controversy on both its news and opinion programs." Bill O'Reilly has accused NPR of bias in firing Williams.

Although it was determined after an internal investigation that Williams was terminated according to the terms of his contract, the board of directors decided to take certain measures due to "concerns regarding the speed and handling of the termination process". These measures included Ellen Weiss, the Senior Vice President who fired Juan Williams, stepping down on January 6, 2011 under what is believed to be substantial pressure from more senior management, and CEO Vivian Schiller not being awarded her 2010 bonus.

A statement released March 9, 2011, by NPR's board of directors said the resignation by Vivian Schiller, who also faced criticism last fall for the dismissal of commentator Juan Williams, "was accepted." NPR media correspondent David Folkenflik told Morning Edition host Renee Montagne that the CEO was forced out.Cite error: The <ref> tag has too many names (see the help page).

Ronald Schiller

In March, 2011 conservative political provocateur James O'Keefe sent partners Simon Templar (a nom de plume) and Shaughn Adeleye to secretly record their discussion with Ronald Schiller, NPR's then-senior vice president for fundraising, and his associate, the senior director of institutional giving at NPR, Betsy Liley. The NPR executives were misled that they would be meeting with representatives of a self-described Muslim group, Muslim Education Action Center (MEAC), that wished to donate money to NPR, "partly out of concern for the defunding process the Republicans are trying to engage in." On the recording, Schiller indicates that he is sharing his personal point of view, not NPR’s, saying he'll "talk personally, as opposed to wearing my NPR hat"; then he contrasted the fiscally conservative Republican party of old that didn't get involved in people's personal and family lives with "the current Republican Party, particularly the Tea Party, that is fanatically involved in people's personal lives and very fundamental Christian — I wouldn't even call it Christian. It's this weird evangelical kind of move." Schiller said some highly-placed Republicans believed the Republican Party had been hijacked by this radical group, and characterized them as "Islamophobic" and "seriously racist, racist people". Later in the recording, Schiller said he believes NPR "would be better off in the long run without federal funding, and the challenge right now is that we'd have a lot of stations go dark", explaining that removal of federal funding would allow NPR more independence, and remove the widely held misconception that NPR is significantly funded by the public.

According to NPR, Schiller's comments are in direct conflict with NPR's official position and called his comments appalling. They also stated that, "The fraudulent organization represented in this video repeatedly pressed us to accept a $5 million check with no strings attached, which we repeatedly refused to accept." A second recording released a couple days later by O'Keefe showed that after phone and e-mail communications, Betsy Liley checked with senior manangement and said that although MEAC had been cleared to legally make donations anonymously, additional background information was required before a donation could be accepted, including an IRS Form 990. Schiller had submitted his resignation on January 24, before the recorded meeting, and announced a week before the video was released that he was leaving NPR for a position at the Aspen Institute, but he was immediately put on "administrative leave" by NPR. The next day NPR's CEO Vivian Schiller (who is not related) announced she was resigning her position, effective immediately. Ronald Schiller made his resignation from NPR effective immediately on the evening of the video's release and the next day decided also to cede his new position at the Aspen Institute.

See also

References

  1. National Public Radio is changing its name to NPR - Washington Post, July 8, 2010
  2. National Public Radio is now just NPR. Can nothing stop this move toward abbreviations? - LA Times, 12 Jul 2010
  3. "How NPR Works: NPR's Mission Statement". NPR. Archived from the original on 2007-01-17. Retrieved 2007-06-12.
  4. ""Mandela: An Audio History" on NPR's All Things Considered Series". National Public Radio. April 9, 2004. All Things Considered, NPR's daily, afternoon newsmagazine was first broadcast in 1971, and according to recent reports is the third most listened radio show in the country, attracting a weekly audience of 11.5 million people on 605 public radio stations nationwide. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  5. Mitchell, Jack W (2005). Listener Supported. ISBN 0275983528. Conceived as "alternatives," Morning Edition and All Things Considered are the second and third most listened-to radio programs in the ... {{cite book}}: Cite has empty unknown parameter: |coauthors= (help); line feed character in |quote= at position 79 (help)
  6. Eggerton, John (2005-11-10). "Survey Says: Noncom News Most Trusted". Broadcasting & Cable. Retrieved 2006-10-02.
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  25. Campbell, Geoff. "Mount Allison student gets Facebook ball rolling for American media organization, NPR". Retrieved 02 March 2011. {{cite web}}: Check date values in: |accessdate= (help)
  26. Campbell, Geoff. "How Andy Carvin took over NPR's Facebook Page from Student/Creator Geoff Campbell". Retrieved 02 March 2011. {{cite web}}: Check date values in: |accessdate= (help)
  27. Tenore, Mallary Jean. "Carvin: Facebook Lets NPR Empower Those Who Love Us, Listen to Those Who Don't". Retrieved 02 March 2011. {{cite web}}: Check date values in: |accessdate= (help)
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  29. "What's FAIR?". FAIR. Retrieved 2007-06-12.
  30. Steve Rendall; Daniel Butterworth (2004). "How Public is Public Radio?". Extra!. Retrieved 2007-06-12. {{cite web}}: Unknown parameter |month= ignored (help)CS1 maint: multiple names: authors list (link)
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  51. O'Reilly, Bill (2010-10-21). "A Disgraceful Decision by the National Public Radio Outfit". Fox News. Retrieved 2010-10-23.
  52. http://www.hollywoodreporter.com/news/npr-executive-fired-juan-williams-69117 NPR Executive Who Fired Juan Williams Steps Down
  53. Hagey, Keach (March 8, 2011). "NPR exec: tea party is 'scary,' 'racist'". Politico.
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  56. Mirkinson, Jack (March 8, 2011). "Ron Schiller, Former NPR Fundraiser, Caught On Tape Bashing Tea Party, Questioning Need For Federal Funds". Huffington Post.
  57. http://dailycaller.com/2011/03/10/new-video-npr-was-going-to-accept-muslim-education-action-center-donation-and-hide-it-from-the-government
  58. NPR Publishes E-Mails From Top Staff Stating Problems With "Muslim Group's" Offer of $5 Million
  59. David Weigel (2011-03-10). "New NPR Sting Video Proves That Controversial Donors Are Allowed to Donate Anonymously". Slate. Retrieved 2011-03-10.
  60. Video of Ronald Schiller Veritas Project; March 8, 2011
  61. What James O'Keefe's Latest Video Means for NPR Funding
  62. NPR executive calls Tea Party supporters 'racist'
  63. In Video: NPR Exec Slams Tea Party, Questions Need For Federal Funds
  64. NPR Executive Caught Calling Tea Partiers ‘Racist’
  65. NPR exec caught on tape calling Tea Partiers 'racist'
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  67. Russel Adama (2011-03-09). "NPR Executive Cedes New Role at Aspen Institute". WSJ.
  68. http://www.npr.org/blogs/thetwo-way/2011/03/09/134388981/npr-ceo-vivian-schiller-resigns
  69. http://www.foxnews.com/politics/2011/03/08/npr-exec-caught-camera-slamming-tea-party-republicans/

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