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This article needs to be updated. Please help update this article to reflect recent events or newly available information. (November 2010)

Vodafone Australia is a mobile telephone company, a subsidiary of Vodafone Hutchison Australia. Vodafone Australia was formerly a wholly owned subsidiary of Vodafone Plc (which is based in the UK).

On 10 June 2009, after ACCC approval, Vodafone Australia merged with the Australian subsidiary of Hutchison 3G (known by its '3' brand) to become Vodafone Hutchison Australia Pty Ltd, owned by Hutchison Telecommunications Australia (a subsidiary of Hutchison Whampoa) and Vodafone Group PLC on a 50-50 basis.

Phone products include prepaid and postpaid mobile services, on GSM and 3G UMTS mobile networks. Vodafone live! is Vodafone's mobile Internet service.

Coverage

The GSM mobile service on 900 MHz and 1800 MHz covers 94.52% of the country. The 3G 2100 MHz UMTS network is available in metro areas of major cities and some larger regional centres covering 10% of the population. Expansion of the 3G UMTS network using 900 MHz to equal or surpass the GSM coverage is due to be completed by 31 August 2009 . 21 October Vodafone publicly announced their plans to improve Coverage in all major capital cities across Australia by building another 1,150 new 900MHz Network Towers on top of the 350 900MHz Towers already existing.

In a media release issued on 27 May 2008, Vodafone claimed 4.031 million mobile telephone customers connected across Australia (including 0.341 million connected to virtual network operators).

Mobile phone saturation in Australia is at 100.76 per cent (June 2008).

Vodafone's Globalstar integrated satellite/digital service covers 100 per cent of the Australian continent and up to 200 nautical miles (370 km) from the mainland.

Retail

Vodafone phones are sold in almost 16,000 retail outlets across Australia, with 170 Vodafone-branded stores (2005 figures).

Different outlets include:

• Authorised service dealers
• Petrol and convenience stores
• Selected newsagencies
• Allphones
• Harvey Norman
• Tandy
• Dick Smith Electronics
• Kmart
• Target
• Woolworths
• Video Ezy
• Priceline

Sponsorship

Vodafone Australia is involved in sponsoring a number of Australian sports teams:

• Rugby union: the Wallabies and all Australian Super 14 teams
• Motorsports: TeamVodafone (V8 Supercars)
• Cricket: Australia national cricket team

The company previously held the naming rights to Vodafone Arena (now Hisense Arena), a mixed-sports venue in Melbourne.

Merger of operations with Hutchison Telecoms

On 9 February 2009 Vodafone and Hutchison Telecommunications (Australia) Limited (owner of 3 Australia) announced that they would be merging their operations into a 50-50 joint venture called VHA Pty Ltd. All products and services offered by VHA would be marketed under the Vodafone brand, as well as holding exclusive rights to the 3 brand during and after the transition process. The merger was expected to be completed by mid-2009, and has been approved by the ACCC, although this as not yet taken place.

References

1. Vodafone Australia: Company overview
2. ^ Vodafone Australia: Facts & Figures
3. Hutchison Telecommunications Australia release to Australian Securities Exchange, 10 June 2009
4. Vodafone Australia exceeds 4 million customers and counting
5. "Hutchison and Vodafone agree to merge Australian Telecom operations" (PDF). Retrieved 9 February 2009.

External links

• Vodafone Australia
• Vodafone Australia GPRS Settings

v t e Australian mobile network operators
Optus Mobile Telstra Mobile Vodafone
Australian mobile virtual network operators ALDImobile Amaysim Boost Mobile Crazy John's iiNet LycaMobile/GT Mobile Lebara Savvytel TPG Tru Virgin Mobile

• Use dmy dates from February 2011
• Vodafone
• Mobile phone companies of Australia
• Companies based in Sydney