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| '''Ronn D. Torossian''' (born 1974) is an ] ] executive |
'''Ronn D. Torossian''' (born 1974) is an ] ] executive and ]. He is the founder, president and CEO of ]-based ], the 13th largest privately owned PR agency in the US.<ref name="NYT profile">{{cite web|url= http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html|title= Brash P.R. Guy Grabs Clients, Ink|accessdate= 2008-09-05|last= Kurutz|first= Steven|date= February 20, 2005|work= The City|publisher= '']''}}</ref> He is one of the youngest CEOs of a PR firm.<ref name="CS">{{cite news|url=http://www.genimperative.com/CSMon1.html |title=Meet the young(er) boss|first=Marilyn|last=Gardner|publisher='']''|date=January 3, 2005}}.</ref> | ||
| ==Personal== | |||
| The New York Times has described him as “brash and aggressively outspoken... the consummate scrappy publicist"<ref name="NYT profile">{{cite web|url= http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html|title= Brash P.R. Guy Grabs Clients, Ink|accessdate= 2008-09-05|last= Kurutz|first= Steven|date= February 20, 2005|work= The City|publisher= '']''}}</ref>. | |||
| ⚫ | Torossian was born in ] but grew up in ].<ref name="NYT profile"/> He comes "from quite modest beginnings,", attended NYC public schools, graduated from ] in 1992 and afterward attended the ].<ref name="NYT profile"/> Torossian was national president of the Israeli youth movement ], a ]-affiliated youth organization that counts some of Israel's most well-known political leaders as former members.<ref name=Forward>{{cite news | ||
| ==Biography== | ==Biography== | ||
| His childhood rabbi, ] said of Torossian: “He is probably the greatest young Jewish political activist I have encountered in the last many years.” <ref name=Forward/> + |date=April 2, 2004}}</ref>. He credited his involvement with Betar for connecting him to his roots, and says that joining Betar "changed everything".<ref name=elal>, Avihu Kadosh, ''Atmosphere'', November 2008; accessed November 26, 2008 via 5wpr.net.</ref> +- <ref>http://www.jpost.com/Home/Article.aspx?id=150936</ref> It also fostered professional ties, as Torossian's clients have included the ],<ref name=elal/> ] and the Likud party itself, amongst others. | |||
| === Early === | |||
| ⚫ | Torossian was born in ] |
||
| - Torossian began his career in public relations in 1998, helping then ] speaker ]'s trip to ], and worked for the Likud Party in Israel.<ref name="NYT profile"/> | |||
| |url=http://www.forward.com/articles/5408 | |||
| - <ref>http://adage.com/article?article_id=110905</ref>. In 2002 he was the media director for the ].<ref>, Ronn Torossian, The Israel Report, October 12, 2002.</ref> He was Vice President/Group Director for one of The InterPublic Group’s largest PR agencies, where he worked on large corporate accounts, including ], ], ] and others. In 2003 he founded ] in a rooftop shack with one telephone and an unpaid intern.<ref name="NYT profile"/> | |||
| |title=Publicist scores with rappers, right-wing politicians | |||
| |publisher='']'' | |||
| |first=Nathaniel | |||
| |last=Popper | |||
| |date=April 2, 2004}}</ref>. He later moved to Israel, where he lived a few years, and founded an organization called "Yerushalayim Shelanu" (Our Jerusalem), which urged Arabs to move out of Jerusalem<ref name=Forward/>. | |||
| Torossian founded 5WPR in 2003, and quickly became a presence in the New York PR scene. From a two-man operation, the company grew to be 13th largest PR firm in the US by 2009<ref name=Odwyer2>[http://www.odwyerpr.com/pr_firm_rankings/independents.htm Top PR Firm | Torossian founded 5WPR in 2003, and quickly became a presence in the New York PR scene. From a two-man operation, the company grew to be 13th largest PR firm in the US by 2009<ref name=Odwyer2>[http://www.odwyerpr.com/pr_firm_rankings/independents.htm Top PR Firm | ||
Revision as of 13:29, 28 March 2011
| Ronn D. Torossian | |
|---|---|
 Ronn Torossian | |
| Born | Brooklyn, New York |
| Nationality | United States |
| Citizenship | American, Israeli |
| Employer | 5W Public Relations |
| Known for | Public relations |
| Title | Chief executive officer |
| Website | RonnTorossian.com |
Ronn D. Torossian (born 1974) is an American public relations executive and entrepreneur. He is the founder, president and CEO of New York City-based 5W Public Relations, the 13th largest privately owned PR agency in the US. He is one of the youngest CEOs of a PR firm.
Personal
Torossian was born in Midwood, Brooklyn but grew up in The Bronx. He comes "from quite modest beginnings,", attended NYC public schools, graduated from Stuyvesant High School in 1992 and afterward attended the State University of New York at Albany. Torossian was national president of the Israeli youth movement Betar, a Likud-affiliated youth organization that counts some of Israel's most well-known political leaders as former members.Cite error: A <ref> tag is missing the closing </ref> (see the help page).. He credited his involvement with Betar for connecting him to his roots, and says that joining Betar "changed everything". +- It also fostered professional ties, as Torossian's clients have included the Israeli Ministry of Tourism, Israel Ministry of Foreign Affairs and the Likud party itself, amongst others.
Early
- Torossian began his career in public relations in 1998, helping then New York City Council speaker Peter Vallone, Sr.'s trip to Israel, and worked for the Likud Party in Israel. - . In 2002 he was the media director for the Christian Coalition of America. He was Vice President/Group Director for one of The InterPublic Group’s largest PR agencies, where he worked on large corporate accounts, including Clinique, Fox News Channel, DHL and others. In 2003 he founded 5W Public Relations in a rooftop shack with one telephone and an unpaid intern.
Torossian founded 5WPR in 2003, and quickly became a presence in the New York PR scene. From a two-man operation, the company grew to be 13th largest PR firm in the US by 2009.
Activities and opinions
Torossian is active in supporting pro-Israeli causes, especially those associated with the Israeli right wing. He represents Binyamin Elon, a former Israeli Knesset member from the Moledet party, who is a strong supporter of Jewish settlement in the Occupied West Bank. He is active in Aish Hatorah, an orthodox Jewish organization whose headquarters are in the occupied Arab section of Jerusalem. He also works closely with Christian supporters of Israel, including the Christians United For Israel, led by TV evangelist John Hagee.
Torossian has been outspoken on the need for aggressive policies for Jewish settlement of the West Bank and oppression of opposition. He has called Israeli prime minister Benjamin Netanyahu "a disaster" for his decision to temporarily freeze settlement construction to encourage peace talks. "I feel completely disenfranchised by Benjamin Netanyahu's vision and actions as head of Likud," he said in an interview to the New York Jewish Week. "I will never actively support him again.". In an interview with the Forward, Torossian objected to the leadership of the Palestine Liberation Organization of the Palestinian Authority, which rules some of the West Bank. "The PLO or PA., or whatever the gangsters call themselves today, have no place in Jerusalem," he said.
Praise and Criticism
Torossian's style, PR tactics and opinions have led to criticism. Jeffrey Goldberg, a writer for the Atlantic, wrote that "it's said of Ronn Torossian that he represents 'right-wing' Israeli politicians, but this description does not do his clients justice," Goldberg wrote. " Torossian represents the lunatic fringe.". Rabbi Andy Bachman, a leader of the US Reform movement, has called his PR tactics unethical, and has protested a decision to hire Torossian as spokesman of Birthright Israel, a program to encourage young US Jews to visit Israel, "You can't hire an unethical person to represent a program that is supposed to inspire people to connect with the Jewish tradition - and all the great things Judaism has to offer," he said in an interview in the Israeli Haaretz newspaper.
On the other hand, some have lauded his aggressive PR style. "Even in an industry fueled by hype, Torossian stands out," wrote Business week. "Few seem better equipped to navigate a celebrity-obsessed culture." In the article, Torossian described the importance of aggression and focus in his work,
He was listed in PR Week's "40 under 40" in 2007, and in 2010 was a semifinalist for the Ernst & Young Entrepreneur of Year.
References
- ^ Kurutz, Steven (February 20, 2005). "Brash P.R. Guy Grabs Clients, Ink". The City. The New York Times. Retrieved 2008-09-05.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - Gardner, Marilyn (January 3, 2005). "Meet the young(er) boss". The Christian Science Monitor.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help). - ^ Speedy Torossian, Avihu Kadosh, Atmosphere, November 2008; accessed November 26, 2008 via 5wpr.net.
- http://www.jpost.com/Home/Article.aspx?id=150936
- http://adage.com/article?article_id=110905
- The Christian Coalition and the Jewish Community, Ronn Torossian, The Israel Report, October 12, 2002.
- [http://www.odwyerpr.com/pr_firm_rankings/independents.htm Top PR Firm Rankings | Public Relations Agency Rankings by O'Dwyer's Public Relations News]
- Stewart Ain, "Enough of this guy", The Jewish Week, January 8, 1999
- Cite error: The named reference
Forwardwas invoked but never defined (see the help page). - Jeffrey Goldberg, [http://www.theatlantic.com/international/archive/2008/10/the-jewish-extremists- behind-quot-obsession-quot/9006/ "The Jewish Extremists Behind 'Obsession'"], The Atlantic, October 27, 2008
- Nathaniel Popper, "The right-wing PR firms that make Birthright Israel free", Haaretz, August 20, 2009
- Brady, Diane (November 12, 2007). "The Bad Boy of Buzz and His PR Problem". Businessweek.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - "40 under 40". PR Week. December 3, 2007.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help)