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{{short description|American television channel}} |
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{{short description|American TV channel (founded 1998)}} |
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{{about|the American network|the Canadian version|Oxygen (Canadian TV channel)}} |
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{{Infobox television channel |
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{{Infobox television channel |
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| name = Oxygen |
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| name = Oxygen |
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| headquarters = ], ], ] |
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| headquarters = ], ], ] |
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| sister_channels = {{collapsible list| |
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| founded = 1998 |
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| founded = {{start date and age|1998}} |
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| website = {{url|http://www.oxygen.com/}} |
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| website = {{url|http://www.oxygen.com/}} |
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| online_serv_2 = {{Url|https://www.claropr.com/personas/servicios/servicios-hogar/claro-tv-plus/|ClaroTV+}}<br /> |
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| online_serv_2 = {{Url|https://www.claropr.com/personas/servicios/servicios-hogar/claro-tv-plus/|ClaroTV+}}<br /> |
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| online_chan_2 = {{small|(requires subscription to access content)}} |
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| online_chan_2 = {{small|(requires subscription to access content)}} |
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* ch.185 |
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'''Oxygen''' (branded on air as '''Oxygen True Crime''') is an American television network owned by the ] division and business segment of ], a subsidiary of ]. The channel primarily airs ] programming and ] targeted towards women. |
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'''Oxygen''' (branded on air as '''Oxygen True Crime''') is an American television network owned by the ] division and business segment of ] (NBCU), a subsidiary of ]. The network primarily airs ] programming and ] targeted towards women. |
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The network was founded by ] and ], and carried a format focused on lifestyle and entertainment programming oriented towards women, similar to competing channels such as ]. NBCUniversal acquired the network in 2007; under NBCU ownership, the network increasingly produced ]s aimed at the demographic, and was relaunched in 2014 to target a "modern", younger female audience. After the network experienced ratings successes with a programming block dedicated to such programming, Oxygen was relaunched in mid-2017 to focus primarily on true-crime programs. The channel initially operated as a cable network; in 2022, Oxygen began to also operate as a ] on subchannels of ]. |
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Oxygen was founded by ] and ], and carried a format focused on lifestyle and entertainment programming oriented towards women, similar to competing channels such as ]. NBCU acquired the network in 2007; under NBCU ownership, the network increasingly produced ]s aimed at the demographic, and was relaunched in 2014 to target a "modern", younger female audience. After the network experienced ratings successes with a programming block dedicated to such programming, Oxygen was relaunched in mid-2017 to focus primarily on true-crime programs. The channel initially operated as a cable network; in 2022, Oxygen began to also operate as a ] on subchannels of ]. |
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{{As of|2023|11}}, Oxygen is available to approximately 59,000,000 pay television households in the United States-down from its 2012 peak of 80,000,000 households.<ref>{{cite web|url=https://wrestlenomics.com/u-s-cable-network-households-universe-1990-2023-nielsen-data/|title=U.S. cable network households (universe), 1990 – 2023|website=wrestlenomics.com|date=May 14, 2024|access-date=July 28, 2019}}</ref> Under its current format, the network primarily competes with ] and ].<ref>{{Cite web|last=Boboltz|first=Sara|title=The Oxygen Channel Is Becoming A True-Crime, All The Time Network|url=https://www.huffingtonpost.com/entry/the-oxygen-channel-is-rebranding-as-all-true-crime-all-the-time_us_59499af0e4b00cdb99cb1d24|work=]|date=July 6, 2017|access-date=July 20, 2017|language=en-CA}}</ref> |
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{{As of|2023|11}}, Oxygen is available to approximately 59,000,000 pay television households in the United States, down from its 2012 peak of 80,000,000 households.<ref>{{cite web|url=https://wrestlenomics.com/u-s-cable-network-households-universe-1990-2023-nielsen-data/|title=U.S. cable network households (universe), 1990 – 2023|website=wrestlenomics.com|date=May 14, 2024|access-date=July 28, 2019}}</ref> Under its current format, the network primarily competes with ] and ].<ref>{{Cite web|last=Boboltz|first=Sara|title=The Oxygen Channel Is Becoming A True-Crime, All The Time Network|url=https://www.huffingtonpost.com/entry/the-oxygen-channel-is-rebranding-as-all-true-crime-all-the-time_us_59499af0e4b00cdb99cb1d24|work=]|date=July 6, 2017|access-date=July 20, 2017|language=en-CA}}</ref> |
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==History== |
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==History== |
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=== Acquisition by NBC Universal === |
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=== Acquisition by NBC Universal === |
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On October 9, 2007, ] announced it would be purchasing Oxygen from The Walt Disney Company for $925 million.<ref>{{cite magazine |first=Michael |last=Learmonth |title=NBC U Sucks in Oxygen|magazine=] |page=1|date=October 10, 2007}}</ref> The sale was completed on November 20, 2007. NBC Universal's cable division announced at an industry upfront presentation on April 23, 2008, that the channel would rebrand and unveil a new logo on June 17, 2008;<ref>{{cite news|url=http://latimesblogs.latimes.com/showtracker/2008/04/thats-so-oxygen.html | work=The Los Angeles Times | title=Show Tracker | date=April 23, 2008}}</ref><ref>{{cite news|url=https://www.hollywoodreporter.com/hr/content_display/television/news/e3i50885cdcb3e92d8871d759bc541e0de7 |title=Oxygen rebrand caters to 'Generation O'|website=The Hollywood Reporter|last1=Nordyke|first1=Kimberly|url-status=dead |archive-url=https://web.archive.org/web/20080424062339/http://www.hollywoodreporter.com/hr/content_display/television/news/e3i50885cdcb3e92d8871d759bc541e0de7 |archive-date=April 24, 2008 }}</ref> in the months since the sale the ''Oh!'' heading was dropped from the channel's visual branding. The logo premiered one week early on June 8, 2008. |
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On October 9, 2007, ] announced it would be buying Oxygen from The Walt Disney Company for $925 million.<ref>{{cite magazine |first=Michael |last=Learmonth |title=NBC U Sucks in Oxygen|magazine=] |page=1|date=October 10, 2007}}</ref> The sale was completed on November 20, 2007. NBC Universal's cable division announced at an industry upfront presentation on April 23, 2008, that the channel would rebrand and unveil a new logo on June 17, 2008;<ref>{{cite news|url=http://latimesblogs.latimes.com/showtracker/2008/04/thats-so-oxygen.html | work=The Los Angeles Times | title=Show Tracker | date=April 23, 2008}}</ref><ref>{{cite news|url=https://www.hollywoodreporter.com/hr/content_display/television/news/e3i50885cdcb3e92d8871d759bc541e0de7 |title=Oxygen rebrand caters to 'Generation O'|website=The Hollywood Reporter|last1=Nordyke|first1=Kimberly|url-status=dead |archive-url=https://web.archive.org/web/20080424062339/http://www.hollywoodreporter.com/hr/content_display/television/news/e3i50885cdcb3e92d8871d759bc541e0de7 |archive-date=April 24, 2008 }}</ref> in the months since the sale the ''Oh!'' heading was dropped from the channel's visual branding. The logo premiered one week early on June 8, 2008. |
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For the ], Oxygen aired events and programming weeknights relating to ], ], and ] through NBC's ]. On June 29, 2009, Oxygen premiered '']'', a reality dance competition program in which overweight people dance while they lose ]; the program was cancelled after its second season due to low ratings. On April 5, 2010, Oxygen launched its second night of original programming with the fifth-season premiere of '']''. |
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For the ], Oxygen aired events and programming weeknights relating to ], ], and ] through NBC's ]. On June 29, 2009, Oxygen premiered '']'', a reality dance competition series where ] or ] contestants competed to perform dance routines with professional partners., all while also trying to lose the highest percentage of weight relative to their initial weight. It was Oxygen's highest-rated series premiere to-date, with an average of 1.3 million viewers.<ref>{{Cite web |date=2009-07-31 |title="Dance Your Ass Off" Sets Oxygen Record As Network's Best Series Premiere Ever |url=https://www.huffpost.com/entry/dance-your-ass-off-sets-o_n_223489 |access-date=2024-12-17 |website=HuffPost |language=en}}</ref> A ] simulcast feed launched in March 2011.<ref>{{Cite web |title=TIME WARNER CABLE EXPANDS HIGH-DEFINITION CHANNEL LINE UP FOR NEW YORK CITY CUSTOMERS | Time Warner Cable | New York City |url=http://www.timewarnercable.com/nynj/about/inthenewsdetails.ashx?PRID=3166&MarketID=50 |url-status=dead |archive-url=https://web.archive.org/web/20120320004523/http://www.timewarnercable.com/nynj/about/inthenewsdetails.ashx?PRID=3166&MarketID=50 |archive-date=March 20, 2012 |access-date=March 4, 2011 |work=]}}</ref> |
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Following the acquisition of NBC Universal by ] and the last-minute replacement of its subscription channel ] with ] (which was originally intended to replace ]) on September 23, 2013, some of its acquired programs were dispersed to Oxygen.<ref name="switchup">{{cite web|url=https://www.hollywoodreporter.com/news/nbcu-switch-up-esquire-network-624127|title=NBCU Switch-Up: Esquire Network to Take Over Style, Not G4 (Exclusive)|last=Rose|first=Lacey|work=The Hollywood Reporter|date=September 9, 2013}}</ref> |
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Following the acquisition of NBC Universal by ] and the last-minute replacement of its subscription channel ] with ] (which was originally intended to replace ]) on September 23, 2013, some of its acquired programs were dispersed to Oxygen.<ref name="switchup">{{cite web|url=https://www.hollywoodreporter.com/news/nbcu-switch-up-esquire-network-624127|title=NBCU Switch-Up: Esquire Network to Take Over Style, Not G4 (Exclusive)|last=Rose|first=Lacey|work=The Hollywood Reporter|date=September 9, 2013}}</ref> |
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In April 2014, as part of a gradual re-focusing of NBCU's women's pay-TV networks by new division head ], and the appointment of Frances Berwick as the head of Oxygen and sister network Bravo, it was revealed that Oxygen would undergo a shift in its programming strategy to focus on a "modern", young female audience. Berwick explained that the new slate, which included upcoming series such as ''Fix My Choir'', ''Funny Girls'', ''Nail'd It'', '']'', ''Street Art Throwdown'', and planned spin-offs of ''Preachers of L.A.'', would "deliver on the freshness, authenticity, high emotional stakes and optimism that this demographic is looking for", and that many of the new programs would "appeal to things that are important in the lives of young, millennial women" and be "authentic".<ref name=2014upcoming>{{cite web|last=Goldberg|first=Lesley|title=Oxygen Orders Seven New Series, Sets Network Rebranding|url=https://www.hollywoodreporter.com/live-feed/oxygen-orders-seven-new-series-694415|work=]|date=April 8, 2014|access-date=April 8, 2014}}</ref><ref name="thr-2014rebrand"/> As part of the re-focusing, the network also introduced a new slogan, "Very Real".<ref name="thr-2014rebrand">{{cite web|last=Goldberg|first=Lesley|title=Oxygen Adds Five Series Ahead of Rebrand, Including Kardashian Minister Docuseries (Exclusive)|url=https://www.hollywoodreporter.com/live-feed/oxygen-adds-five-series-rebrand-734846|work=]|date=September 24, 2014|access-date=April 2, 2017}}</ref> |
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In April 2014, as part of a gradual re-focusing of NBCU's women's pay-TV networks by new division head ], and the appointment of Frances Berwick as the head of Oxygen and sister network Bravo, it was revealed that Oxygen would undergo a shift in its programming strategy to focus on a "modern", young female audience. Berwick explained that the new slate, which included upcoming series such as ''Fix My Choir'', ''Funny Girls'', ''Nail'd It'', '']'', ''Street Art Throwdown'', and planned spin-offs of '']'', would "deliver on the freshness, authenticity, high emotional stakes and optimism that this demographic is looking for", and that many of the new programs would "appeal to things that are important in the lives of young, millennial women" and be "authentic".<ref name=2014upcoming>{{cite web|last=Goldberg|first=Lesley|title=Oxygen Orders Seven New Series, Sets Network Rebranding|url=https://www.hollywoodreporter.com/live-feed/oxygen-orders-seven-new-series-694415|work=]|date=April 8, 2014|access-date=April 8, 2014}}</ref><ref name="thr-2014rebrand"/> As part of the re-focusing, the network also introduced a new slogan, "Very Real".<ref name="thr-2014rebrand">{{cite web|last=Goldberg|first=Lesley|title=Oxygen Adds Five Series Ahead of Rebrand, Including Kardashian Minister Docuseries (Exclusive)|url=https://www.hollywoodreporter.com/live-feed/oxygen-adds-five-series-rebrand-734846|work=]|date=September 24, 2014|access-date=April 2, 2017}}</ref> |
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===Refocus on true crime=== |
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===Refocus on true crime=== |
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In December 2016, it was reported that NBCUniversal was considering reformatting Oxygen as a ]-oriented channel. Since 2015, the genre had seen growing interest, especially among young adult women. The network had introduced a primetime block known as ''Crime Time'' on Fridays through Mondays (anchored by series such as '']''), which had helped Oxygen see a 42% increase in total viewership, and a 22% increase among women 25–54.<ref name="variety-wave">{{cite web|last=Littleton|first=Cynthia|title=Oxygen Surrenders to Crime Wave in Programming Strategy Revamp|url=https://variety.com/2017/tv/news/oxygen-cold-justice-dick-wolf-crime-revamp-1201975065/|work=]|date=February 1, 2017|access-date=February 3, 2017}}</ref> NBCUniversal had reportedly been in talks with ]—producer of NBC's '']'' and '']'' franchises—to take an equity stake in a re-branded channel that could be led by reruns of the programs.<ref>{{cite web|last=Andreeva|first=Nellie|title=Oxygen Eyes Crime-Themed Makeover|url=https://deadline.com/2016/12/oxygen-crime-themed-makeover-dick-wolf-1201869140/|work=]|date=December 12, 2016|access-date=January 19, 2017}}</ref><ref>{{cite web|last=Littleton|first=Cynthia|title=NBCUniversal, Dick Wolf in Talks to Transform Oxygen Into Crime-Centric Channel (EXCLUSIVE)|url=https://variety.com/2016/tv/news/nbcuniversal-dick-wolf-oxygen-crime-channel-1201940020/|work=]|date=December 12, 2016|access-date=January 19, 2017}}</ref> In January 2017, the network also began a foray into ]ing, with the true crime series ''Martinis & Murder''.<ref>{{cite web|last=Peterson|first=Tim|title='On the precipice of being a real business': NBCU's Oxygen wants to make money from podcasts |url=https://digiday.com/media/nbcus-oxygen-boosts-podcast-promotion-hopes-turning-real-business/|work=]|date=March 11, 2019|access-date=February 12, 2020}}</ref> |
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In December 2016, it was reported that NBCUniversal was considering reformatting Oxygen as a ]-oriented channel. Since 2015, the genre had seen growing interest, especially among young adult women. The network had introduced a primetime block known as ''Crime Time'' on Fridays through Mondays (anchored by series such as '']''), which had helped Oxygen see a 42% increase in total viewership, and a 22% increase among women 25–54.<ref name="variety-wave">{{cite web|last=Littleton|first=Cynthia|title=Oxygen Surrenders to Crime Wave in Programming Strategy Revamp|url=https://variety.com/2017/tv/news/oxygen-cold-justice-dick-wolf-crime-revamp-1201975065/|work=]|date=February 1, 2017|access-date=February 3, 2017}}</ref> NBCUniversal had reportedly been in talks with ]—producer of NBC's '']'' and '']'' franchises—to take an equity stake in a re-branded channel that could be led by reruns of the programs.<ref>{{cite web|last=Andreeva|first=Nellie|title=Oxygen Eyes Crime-Themed Makeover|url=https://deadline.com/2016/12/oxygen-crime-themed-makeover-dick-wolf-1201869140/|work=]|date=December 12, 2016|access-date=January 19, 2017}}</ref><ref>{{cite web|last=Littleton|first=Cynthia|title=NBCUniversal, Dick Wolf in Talks to Transform Oxygen Into Crime-Centric Channel (EXCLUSIVE)|url=https://variety.com/2016/tv/news/nbcuniversal-dick-wolf-oxygen-crime-channel-1201940020/|work=]|date=December 12, 2016|access-date=January 19, 2017}}</ref> In January 2017, the network also began a related foray into ]ing, with the true crime series ''Martinis & Murder''.<ref>{{cite web|last=Peterson|first=Tim|title='On the precipice of being a real business': NBCU's Oxygen wants to make money from podcasts |url=https://digiday.com/media/nbcus-oxygen-boosts-podcast-promotion-hopes-turning-real-business/|work=]|date=March 11, 2019|access-date=February 12, 2020}}</ref> |
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In February 2017, NBCUniversal confirmed that it planned to re-format Oxygen with a focus on true crime programming aimed towards ]. The change was accompanied by a larger re-branding later in the year, with a new logo featuring the Oxygen name rendered in the style of yellow ].<ref name="deadline-newslate17">{{cite web|last=Petski|first=Denise|title=Oxygen Expands Crime Programming Slate With Projects From Ice-T, Nancy Grace & More|url=https://deadline.com/2017/05/oxygen-crime-programming-slate-ice-t-nancy-grace-dateline-development-1202089342/|work=]|date=May 11, 2017|access-date=May 13, 2017}}</ref><ref name="upfrontslate">{{cite web|last=Stanhope|first=Kate|title=Oxygen Teams With Dick Wolf, Nancy Grace, Ice-T for Crime-Centered Slate|url=https://www.hollywoodreporter.com/live-feed/oxygen-dick-wolf-nancy-grace-ice-t-projects-1002546|work=]|date=May 10, 2017|access-date=May 11, 2017}}</ref> Oxygen's new lineup was built largely around its existing library of unscripted true-crime programming, such as ''Snapped'' and its various spin-offs. NBCUniversal Lifestyle Networks president Frances Berwick explained that they had not ruled out adding off-network reruns of ]s, such as the '']'', '']'' and '']'' franchises as well (with the latter two having already been aired by the network by that time).<ref>{{cite web|last=Umstead|first=Thomas|title=Oxygen to Rebrand as A True Crime Channel|url=http://www.multichannel.com/news/content/oxygen-rebrand-true-crime-channel/410607|work=]|date=February 1, 2017|access-date=February 3, 2017}}</ref><ref name="variety-wave"/><ref name="thr-crimerebrand">{{cite web|last=Goldberg|first=Lesley|title=Oxygen Officially Rebranding as Crime-Focused Network|url=https://www.hollywoodreporter.com/live-feed/oxygen-officially-rebranding-as-crime-focused-network-970867|work=]|date=February 1, 2017|access-date=March 14, 2017|language=en|location=United States|archive-url=https://web.archive.org/web/20170201192359/http://www.hollywoodreporter.com/live-feed/oxygen-officially-rebranding-as-crime-focused-network-970867|archive-date=February 1, 2017}}</ref> Berwick stated that the network had not determined the fate of the network's non-crime programming, such as '']'', after the full re-branding takes effect.<ref name="variety-wave" /><ref name="thr-crimerebrand" /> |
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In February 2017, NBCUniversal confirmed that it planned to re-format Oxygen with a focus on true crime programming aimed towards ]. The change was accompanied by a larger re-branding later in the year, with new ]-inspired logo.<ref name="deadline-newslate17">{{cite web|last=Petski|first=Denise|title=Oxygen Expands Crime Programming Slate With Projects From Ice-T, Nancy Grace & More|url=https://deadline.com/2017/05/oxygen-crime-programming-slate-ice-t-nancy-grace-dateline-development-1202089342/|work=]|date=May 11, 2017|access-date=May 13, 2017}}</ref><ref name="upfrontslate">{{cite web|last=Stanhope|first=Kate|title=Oxygen Teams With Dick Wolf, Nancy Grace, Ice-T for Crime-Centered Slate|url=https://www.hollywoodreporter.com/live-feed/oxygen-dick-wolf-nancy-grace-ice-t-projects-1002546|work=]|date=May 10, 2017|access-date=May 11, 2017}}</ref> Oxygen's new lineup was built largely around its existing library of unscripted true-crime programming (such as ''Snapped''), and reruns of ]s such as the '']'' and '']'' franchises.<ref>{{cite web|last=Umstead|first=Thomas|title=Oxygen to Rebrand as A True Crime Channel|url=http://www.multichannel.com/news/content/oxygen-rebrand-true-crime-channel/410607|work=]|date=February 1, 2017|access-date=February 3, 2017}}</ref><ref name="variety-wave"/><ref name="thr-crimerebrand">{{cite web|last=Goldberg|first=Lesley|title=Oxygen Officially Rebranding as Crime-Focused Network|url=https://www.hollywoodreporter.com/live-feed/oxygen-officially-rebranding-as-crime-focused-network-970867|work=]|date=February 1, 2017|access-date=March 14, 2017|language=en|location=United States|archive-url=https://web.archive.org/web/20170201192359/http://www.hollywoodreporter.com/live-feed/oxygen-officially-rebranding-as-crime-focused-network-970867|archive-date=February 1, 2017}}</ref> Berwick stated that the network had not determined the fate of the network's non-crime programming, such as '']'', after the full re-branding takes effect.<ref name="variety-wave" /><ref name="thr-crimerebrand" /> |
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During its upfront presentations, Oxygen unveiled other new crime programs that were in development for the upcoming season, such the new Dick Wolf series ''],'' a docuseries on the murder of Jessica Chambers co-produced with NBCUniversal-funded ],<ref name="upfrontslate"/> and a new season of Wolf's '']'' (which had been cancelled by ]).<ref name="variety-wave" /><ref name="thr-crimerebrand" /> In September 2017, Oxygen and ] acquired off-network reruns of '']'', which were added to their schedules in October 2017.<ref>{{Cite web|last=Littleton|first=Cynthia|title=USA and Oxygen Acquire Rerun Rights to 'Chicago P.D.'|url=https://variety.com/2017/tv/news/usa-oxygen-acquire-rerun-rights-chicago-p-d-1202566945/|work=]|date=September 23, 2017|access-date=December 20, 2017|language=en-US}}</ref><ref>{{Cite web|last=Hurley|first=Laura|title=NCIS: New Orleans And Chicago P.D. Just Landed Big Syndication Deals|url=https://www.cinemablend.com/television/1746089/ncis-new-orleans-and-chicago-pd-just-landed-big-syndication-deals|work=Cinema Blend|date=December 18, 2017|access-date=December 20, 2017}}</ref> |
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During its upfront presentations, Oxygen unveiled other new crime programs that were in development for the upcoming season, such the new Dick Wolf series ''],'' a docuseries on the murder of Jessica Chambers co-produced with NBCUniversal-funded ],<ref name="upfrontslate"/> and a new season of Wolf's '']'' (which had been cancelled by ]).<ref name="variety-wave" /><ref name="thr-crimerebrand" /> In September 2017, Oxygen and ] acquired off-network reruns of '']'', which were added to their schedules in October 2017.<ref>{{Cite web|last=Littleton|first=Cynthia|title=USA and Oxygen Acquire Rerun Rights to 'Chicago P.D.'|url=https://variety.com/2017/tv/news/usa-oxygen-acquire-rerun-rights-chicago-p-d-1202566945/|work=]|date=September 23, 2017|access-date=December 20, 2017|language=en-US}}</ref><ref>{{Cite web|last=Hurley|first=Laura|title=NCIS: New Orleans And Chicago P.D. Just Landed Big Syndication Deals|url=https://www.cinemablend.com/television/1746089/ncis-new-orleans-and-chicago-pd-just-landed-big-syndication-deals|work=Cinema Blend|date=December 18, 2017|access-date=December 20, 2017}}</ref> |
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==International== |
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==International== |
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On October 17, 2024, NBCUniversal announced an agreement with ] to launch a ]. The channel launched on January 1, 2025, replacing the similarly-formatted ], following Bell's loss of rights to ] factual channel brands to ].<ref>{{Cite web |last=Thiessen |first=Connie |date=2024-10-17 |title=Bell to bring USA Network, Oxygen True Crime to Canada |url=https://broadcastdialogue.com/bell-to-bring-usa-network-oxygen-true-crime-to-canada/ |access-date=2024-10-17 |website=Broadcast Dialogue |language=en-US}}</ref> |
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Oxygen programming can be seen in Canada on the ], and ] holds Australian rights with both video on demand and traditional offerings. |
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==Programming== |
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==Programming== |
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*''Sins of the South'' |
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*''Deadly Waters With Captain Lee'' |
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*''Deadly Waters With Captain Lee'' |
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*''A Plan To Kill'' |
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*''Philly Homicide'' |
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===Past=== |
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===Past=== |
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{{div col end}} |
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==Oxygen HD== |
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Oxygen HD was launched in March 2011 as ] simulcast feed, eventually becoming the main feed with the standard definition feed being originated at the cable provider headend through downscaling. It is available through most providers.<ref>{{Cite web|title=TIME WARNER CABLE EXPANDS HIGH-DEFINITION CHANNEL LINE UP FOR NEW YORK CITY CUSTOMERS | Time Warner Cable | New York City|url=http://www.timewarnercable.com/nynj/about/inthenewsdetails.ashx?PRID=3166&MarketID=50|work=]|access-date=March 4, 2011|archive-url=https://web.archive.org/web/20120320004523/http://www.timewarnercable.com/nynj/about/inthenewsdetails.ashx?PRID=3166&MarketID=50|archive-date=March 20, 2012|url-status=dead }}</ref> |
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== Over-the-air affiliates == |
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== Over-the-air affiliates == |
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==== Alabama ==== |
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=== Alabama === |
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==== Arizona ==== |
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==== California ==== |
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=== California === |
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==== Colorado ==== |
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=== Colorado === |
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==== Connecticut ==== |
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==== District of Columbia ==== |
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==== Florida ==== |
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==== Georgia ==== |
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==== Illinois ==== |
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==== Indiana ==== |
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==== Kentucky ==== |
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==== Michigan ==== |
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==== Minnesota ==== |
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==== Missouri ==== |
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==== New York ==== |
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==== North Carolina ==== |
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==== Ohio ==== |
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==== Oklahoma ==== |
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==== Oregon ==== |
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==== Pennsylvania ==== |
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==== Rhode Island ==== |
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==== Tennessee ==== |
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==== Texas ==== |
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==== Utah ==== |
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==== Washington ==== |
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==== Wisconsin ==== |
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==References== |
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==References== |
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{{reflist}} |
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{{reflist}} |
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As of November 2023, Oxygen is available to approximately 59,000,000 pay television households in the United States, down from its 2012 peak of 80,000,000 households. Under its current format, the network primarily competes with Investigation Discovery and HLN.
The channel originally began as an interactive service focusing on original programming with some reruns (such as Kate & Allie), and featured a black bar at the bottom of the screen (referred to as "the stripe", occupying the bottom 12% of the screen) which would show various information (the interactive part involved the channel's website); the technique was cloned by Spike's precursor The New TNN; the stripe was eventually dropped. Prior to 2005, the channel carried a limited schedule of regular season WNBA games produced by NBA TV. The channel later began to focus chiefly on reality shows, reruns, and movies. For a time during the talk show's syndication run, Oxygen aired week-delayed repeats of The Tyra Banks Show. The yoga/meditation/exercise program Inhale was the last inaugural Oxygen program on air into the channel's NBC Universal era, albeit in repeats; it was cancelled in 2010.
In April 2014, as part of a gradual re-focusing of NBCU's women's pay-TV networks by new division head Bonnie Hammer, and the appointment of Frances Berwick as the head of Oxygen and sister network Bravo, it was revealed that Oxygen would undergo a shift in its programming strategy to focus on a "modern", young female audience. Berwick explained that the new slate, which included upcoming series such as Fix My Choir, Funny Girls, Nail'd It, Sisterhood of Hip Hop, Street Art Throwdown, and planned spin-offs of Preachers of L.A., would "deliver on the freshness, authenticity, high emotional stakes and optimism that this demographic is looking for", and that many of the new programs would "appeal to things that are important in the lives of young, millennial women" and be "authentic". As part of the re-focusing, the network also introduced a new slogan, "Very Real".
In December 2016, it was reported that NBCUniversal was considering reformatting Oxygen as a true crime-oriented channel. Since 2015, the genre had seen growing interest, especially among young adult women. The network had introduced a primetime block known as Crime Time on Fridays through Mondays (anchored by series such as Snapped), which had helped Oxygen see a 42% increase in total viewership, and a 22% increase among women 25–54. NBCUniversal had reportedly been in talks with Dick Wolf—producer of NBC's Law & Order and Chicago franchises—to take an equity stake in a re-branded channel that could be led by reruns of the programs. In January 2017, the network also began a related foray into podcasting, with the true crime series Martinis & Murder.
In February 2017, NBCUniversal confirmed that it planned to re-format Oxygen with a focus on true crime programming aimed towards women. The change was accompanied by a larger re-branding later in the year, with new police tape-inspired logo. Oxygen's new lineup was built largely around its existing library of unscripted true-crime programming (such as Snapped), and reruns of police procedurals such as the CSI and NCIS franchises. Berwick stated that the network had not determined the fate of the network's non-crime programming, such as Bad Girls Club, after the full re-branding takes effect.
During its upfront presentations, Oxygen unveiled other new crime programs that were in development for the upcoming season, such the new Dick Wolf series Criminal Confessions, a docuseries on the murder of Jessica Chambers co-produced with NBCUniversal-funded BuzzFeed, and a new season of Wolf's Cold Justice (which had been cancelled by TNT). In September 2017, Oxygen and USA Network acquired off-network reruns of Chicago P.D., which were added to their schedules in October 2017.
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